Your title, description and the picture people see when your link is shared

What you can change

Set them on one page

Products and category pages have the same controls

• A product — open it under Products and scroll to Google & sharing: Title in Google, Description in Google, the share image (its first photo, another of its photos, or any photo from your library), the same Google preview card, and Hide this product from Google. Hidden products stay on your website and in Sales Channels; Google just stops listing their page. Left empty, Google gets the product name with your shop name, and the first lines of the product description.
• A category page — on the Categories page every category card has a Google & sharing button: Title in Google, Description in Google and a share image for its /category/…/ page, with the same preview card. Left empty, the page says the category name with your shop name and uses the category’s own description and photo.
• Every address in one list — the Grow page’s Search titles & descriptions tab lists every page, product, category and blog post of your website with the title and description Google reads there, marked Yours, From the design or Default, whether a share picture shows, and whether you hid it. Edit on a row opens the screen that owns it. See Get found on Google.

Set the fallbacks for the whole website

Settings → SEO holds what every page falls back to when its own fields are empty: your site description, your default share image, your business type, and the verification codes for Google Search Console and Meta. Set the default share image once and every page and product link you share is covered.

For the wording there are three levels, in this order: the page’s own Description in Google wins (Page Settings first, then the search words some design pages carry in their own fields); if it is empty, the site description in Settings → SEO is used; and only if that is empty too does your Business Description from Business Info stand in. So if you edit Business Info and the text on a page does not change, a Settings → SEO description is set and is winning — edit that one.

Describe your photos — Google reads that too

Google cannot see a picture; it reads the few words behind it. Every photo on your website now carries such a line: for a product photo it is your own description of that photo, else the product name; for a banner or a story photo it is the block’s own Photo description (for Google) field, else the block’s title, else your business name. Three places to write them:

• Media — tap a photo and answer What is in this photo? Google reads this. A photo you upload with a file name that reads as words (red cotton kurti.jpg) starts with that as its description; a camera name like IMG_2031 starts empty.
• Products — under the photos, Describe each photo has one box per photo (Fresh alphonso mangoes in a crate). A photo you described in Media is offered as a one-tap suggestion.
• The editor — image blocks have a Photo description (for Google) box; picking a described photo from your library fills it in for you when it is still blank.

Say what the photo shows, in a few plain words — a screen reader reads the same line aloud to a blind customer. No keyword lists, no “image of”.

Check what people actually see

Paste your link into a WhatsApp chat with yourself and wait a second for the card to appear. That is the same preview your customers get. Check a product or service page too, not only the home page.

What your website does by itself

You do not have to set these, and there is nothing to switch on:

• Every page gets its own web address in your sitemap, refreshed each time you publish.
• Every page tells search engines which address is the real one, so the same page is never counted twice.
• Your business details — name, phone, address, opening hours, area served, your social profiles — are published in the machine-readable format Google reads for local results. They come from Business Info, so filling that in properly is the highest-value SEO work you can do.
• Private pages (cart, checkout, account, your partner portal) are kept out of search on purpose.
• Pages built for you from your own data — product pages, calculators, blog posts — take their title and description from what you typed for that product or post. Give a product a real description and its page gets one.

Two things no website can promise

Google may show a different description from the one you wrote, picking a sentence from the page that better matches the search. And no setting moves you up the results — titles and descriptions change how many people click, which is worth real money, but ranking comes from the pages themselves. If you are not appearing at all, that is a different problem: see Google isn’t showing my website.