Your title, description and the picture people see when your link is shared

What you can change

Your website's own link — one place for it

The title and description people see when they search for you, or when someone shares your website's address on WhatsApp, Facebook or LinkedIn, come from your home page. The quickest place to set them is Grow → Google & sharing → Your website’s link — on Google and when shared:

• Title, Description and Picture — each with a live preview of the Google result and of the card a shared link shows, and a count of the characters Google shows before it cuts.
• Every other page — the Description for other pages and the Picture for other pages: what a page uses when it has none of its own. Products, blog posts and categories use their own words and photos first.
• After you save — your website shows the new words within a minute. A link shared before the change keeps its old preview for a while: Refresh on Facebook and Refresh on LinkedIn open their own refresh tools for your address, and on WhatsApp you can share your address with ?new at the end to see the new card at once. Google updates its listing the next time it reads your website, usually within a few days.

You can write them before your website is published, too — the tab opens for a website that is not live yet and keeps the words until you publish.

The same words are the home page's Page Settings in the editor — change them in either place and both show it. You can also just ask the assistant in your dashboard: “what does my link show when shared?” or “change my Google title to …” puts the change on a card for you to confirm.

Set them on one page

Products and category pages have the same controls

• A product — open it under Products and scroll to Google & sharing: Title in Google, Description in Google, the share image (its first photo, another of its photos, or any photo from your library), the same Google preview card, and Hide this product from Google. Hidden products stay on your website and in Sales Channels; Google just stops listing their page. Left empty, Google gets the product name with your shop name, and the first lines of the product description.
• A category page — on the Categories page every category card has a Google & sharing button: Title in Google, Description in Google and a share image for its /category/…/ page, with the same preview card. Left empty, the page says the category name with your shop name and uses the category’s own description and photo.
• Every address in one list — the Grow page’s Google & sharing tab lists every page, product, category and blog post of your website with the title and description Google reads there, marked Yours, From the design or Default, whether a share picture shows, and whether you hid it. Edit on a row opens the screen that owns it. See Get found on Google.

Set the fallbacks for the whole website

Settings → Business Info → SEO & Google Search holds what every page falls back to when its own fields are empty: Description for Google (pages without their own) (up to 200 letters), the Social share image, your Business Type and Price Range, and the Google verification code and Meta (Facebook) verification code. The same description and picture are the Every other page part of Grow → Google & sharing — change them in either place. Set the share image once and every page you share is covered (product, blog and category pages use their own photos first).

For the wording there are three levels, in this order: the page’s own Description in Google wins (Page Settings first, then the search words some design pages carry in their own fields); if it is empty, the website-wide Description for Google is used; and only if that is empty too does the description in the editor's Site Settings → Business Info stand in (it is called Short Description or Business Description, depending on the design). So if you edit that text and a page's description does not change, a website-wide description is set and is winning — edit that one.

Describe your photos — Google reads that too

Google cannot see a picture; it reads the few words behind it. Every photo on your website now carries such a line: for a product photo it is your own description of that photo, else the product name; for a banner or a story photo it is the block’s own Photo description (for Google) field, else the block’s title, else your business name. Three places to write them:

• Media — tap a photo and answer What is in this photo? Google reads this. A photo you upload with a file name that reads as words (red cotton kurti.jpg) starts with that as its description; a camera name like IMG_2031 starts empty.
• Products — in Photo descriptions & fit under the photos, Describe each photo has one box per photo (Fresh alphonso mangoes in a crate). A photo you described in Media is offered as a one-tap suggestion.
• The editor — image blocks have a Photo description (for Google) box; picking a described photo from your library fills it in for you when it is still blank.

Say what the photo shows, in a few plain words — a screen reader reads the same line aloud to a blind customer. No keyword lists, no “image of”.

Check what people actually see

Paste your link into a WhatsApp chat with yourself and wait a second for the card to appear. That is the same preview your customers get. Check a product or service page too, not only the home page.

What your website does by itself

You do not have to set these, and there is nothing to switch on:

• Every page you have not hidden from Google gets its own web address in your sitemap, refreshed each time you publish.
• Every page tells search engines which address is the real one, so the same page is never counted twice.
• Your business details — name, phone, address, opening hours, area served, your social profiles — are published in the machine-readable format Google reads for local results. They come from Business Info, so filling that in properly is the highest-value SEO work you can do.
• Private pages (cart, checkout, account, your partner portal) are kept out of search on purpose.
• Pages built for you from your own data — product pages, calculators, blog posts — take their title and description from what you typed for that product or post. Give a product a real description and its page gets one.
• Your shop page and every category page tell Google which products they show, in the order your customers see them, each pointing to its own product page. A product you hid from Google, a product only members can see, a page you hid from Google and a members-only website are left out.

Two things no website can promise

Google may show a different description from the one you wrote, picking a sentence from the page that better matches the search. And no setting moves you up the results — titles and descriptions change how many people click, which is worth real money, but ranking comes from the pages themselves. If you are not appearing at all, that is a different problem: see Google isn’t showing my website.