Your title, description and the picture people see when your link is shared

Where the SEO Title, SEO Description and Social Share Image live, which one wins when two are set, how to check the WhatsApp card in a minute, and what your website already publishes for you.

5 min readUpdated 20 Sep 2026

In this guide

Two different audiences read your website before a human does: Google, which shows your title and description in search results, and WhatsApp, Facebook and Instagram, which show a card with a picture when someone shares your link. You control both, per page, and you can check them in under a minute.

What you can change

🔤

SEO Title

The blue line in Google and the name on the browser tab. Left empty, your page name and business name are used.

📝

SEO Description

The grey lines under that blue link. Left empty, your business description is used. Google often rewrites it to match what the person searched — that is normal.

🖼️

Social Share Image

The picture on the card when your link is pasted into WhatsApp, Facebook, Instagram or LinkedIn. Left empty, your website's default share image is used, and failing that your logo.

Set them on one page

Open the page in the editor

Edit Site → pick the page from the page list.

Open Page Settings

Every page has a ⋮ menu → Page Settings, where SEO Title, SEO Description and Social Share Image sit together.

Write for a person, then press Update Website

Titles read best at roughly 55–60 characters and descriptions at 150–160, because that is about what fits before Google trims them. Longer is not penalised; it is just cut off. Nothing is live until you press Update Website.

Set the fallbacks for the whole website

Settings → SEO holds what every page falls back to when its own fields are empty: your site description, your default share image, your business type, and the verification codes for Google Search Console and Meta. Set the default share image once and every page and product link you share is covered.

For the wording there are three levels, in this order: the page’s own SEO Description wins; if it is empty, the site description in Settings → SEO is used; and only if that is empty too does your Business Description from Business Info stand in. So if you edit Business Info and the text on a page does not change, a Settings → SEO description is set and is winning — edit that one.

The picture follows the same order: the page’s own Social Share Image wins; if it is empty your default share image from Settings → SEO is used; and if that is empty too, your logo. So you can fill in only the pages that matter and leave the rest.

Check what people actually see

Paste your link into a WhatsApp chat with yourself and wait a second for the card to appear. That is the same preview your customers get. Check a product or service page too, not only the home page.

If the old picture keeps showing: WhatsApp and Facebook remember a link’s preview for a while, so a change may not appear immediately in an existing chat. Sharing the link in a fresh chat, or adding ?v=2 to the end of it once, shows the new card. Your website itself is already updated.

What your website does by itself

You do not have to set these, and there is nothing to switch on:

Every page gets its own web address in your sitemap, refreshed each time you publish.
Every page tells search engines which address is the real one, so the same page is never counted twice.
Your business details — name, phone, address, opening hours, area served, your social profiles — are published in the machine-readable format Google reads for local results. They come from Business Info, so filling that in properly is the highest-value SEO work you can do.
Private pages (cart, checkout, account, your partner portal) are kept out of search on purpose.
Pages built for you from your own data — product pages, calculators, blog posts — take their title and description from what you typed for that product or post. Give a product a real description and its page gets one.

Sample text is never published as a claim. While a product still carries the design’s example rates, your website deliberately leaves those numbers out of the machine-readable data rather than telling Google a price you have not set. Replace them with your real figures and the full details are published for you.

Two things no website can promise

Google may show a different description from the one you wrote, picking a sentence from the page that better matches the search. And no setting moves you up the results — titles and descriptions change how many people click, which is worth real money, but ranking comes from the pages themselves. If you are not appearing at all, that is a different problem: see Google isn’t showing my website.