Influencer / Affiliate program

Let creators promote your store, track their orders, pay commissions.

4 min readUpdated 14 Sep 2026

In this guide

Invite influencers, bloggers, or any partner to promote your store. Each gets a unique link and code — when their followers buy through it, the order is credited to them and the commission is calculated for you. You pay it out yourself; no money is moved on your behalf.

Your affiliates, their sales and what they've earned.

Your affiliates, their sales and what they've earned. — phone view — Your affiliates, their sales and what they've earned.

Just want to pay friends or staff for visitors they bring? The Grow page's Promoters tab is the simple version of this program: add a person, set ₹X per 100 counted visitors and/or a % per sale, share their link, and it shows exactly what you owe them. It runs on the same engine — this page has the advanced controls.

Turn it on

Enable influencer program

Sidebar → Marketing → Influencers (the page is titled Influencer Marketing) → Settings → turn on Enable Influencer Program. This makes the /influencer partner portal live on your site — its address sits in the Partner Portal URL band at the top of the page, with Copy URL and Share via WhatsApp beside it.

Set your default commission rate

Same screen: Type (Percentage or Flat per Order) and its value. Typical ranges — 5% for mass retail, 10–20% for niche / premium. You can override it per person later. The same screen holds Cookie Duration (days), a Commission Hold Period before earnings become payable, Block Self-Referrals, a minimum order value, a Minimum Payout Threshold (₹500 unless you change it) and two switches worth a thought — Repeat Customer Commission and Lifetime Attribution. Turn on Auto-Approve Applications and the Public Apply Page if you want creators to sign themselves up.

Add influencers

Open Influencer

On the Influencers page, press + Add Influencer.

Fill details

Name and phone (their login) are the only must-haves; email and Instagram handle are optional. Tick Auto-create discount coupon to give them a code of their own to share. Press Add Influencer. Want a different commission for this person? Open their card afterwards and press Edit — commission type, value and tier live there.

Share their portal link

You’re asked whether to send them the portal link on WhatsApp — say yes and a message opens, pre-filled with the portal address and their referral code. They sign in with a phone OTP and see their own stats, attributed orders, earnings and payouts.

How attribution works

Each influencer gets a link of their own (it carries ?ref= and their code). When somebody opens it, that visit is remembered on their device for 30 days by default — change it under Settings → Cookie Duration (days), anywhere from 7 to 90 — so an order placed inside that window is credited to the influencer, even if the customer came back later without the link. Repeat orders from the same customer keep earning while Repeat Customer Commission is on.

Paying commissions

The Influencers page has Commissions and Payouts links under the numbers. You see what each person has earned, what is still on hold and what is due. You pay them yourself — UPI or bank transfer — and record it here; no money is ever moved for you. Reports (top right) downloads the commission ledger and the payout register.

Recruitment tip: Reach out to micro-influencers in your niche with < 50k followers. They convert 2-3× better than big names, cost less, and are easier to work with.

Commission rate, cookie window and payout rules.

Commission rate, cookie window and payout rules. — phone view — Commission rate, cookie window and payout rules.

Adding someone who will promote you. — phone view — Adding someone who will promote you.