Build an education website — coaching, tuition, school

Parents decide on results, faculty and fees. Get those three on the page, turn enquiries into demo-class bookings, and work the list.

8 min readUpdated 14 Sep 2026

In this guide

Coaching classes, tuition centres, schools and colleges sell one thing before anything else: confidence that this is where the child should be. A website earns that with results, faculty, fees and a way to book a demo class — not with a brochure. This guide picks the right design, gets those four things on the page, and turns enquiries into a list you can actually work. New here? Start at Which design is right for your business.

Is this you?

Coaching institute · tuition centre · home tutor · JEE / NEET / UPSC academy · spoken-English or skill classes · computer institute · school · pre-school and play school · college. Anywhere a parent or student enquires, visits, and then enrols for a term.

Selling recorded courses as downloads or a subscription is a different job — see Selling downloads and Repeat orders & subscriptions.

Pick your design

All four live under the Business Website card at Create New Website, under the Education pill — where the preset comes first. Pick the closest one: the words, photos, colours, sections and pages all change afterwards.

You run	Start with	Why that one
A tuition centre or coaching institute, block-built so you can rearrange it	Elevate Coaching (preset)	Built on the canvas: courses, a timetable, faculty, results, an admissions strip, an FAQ and a consultation form — every page a stack of blocks you can reorder or delete.
A coaching academy that leads with results	EduPeak Academy	A results ticker in the navigation, a topper showcase, a fee calculator and a course comparison table.
A tuition centre with batches and year-wise results	BrightMinds Academy	Toppers wall with ranks, batch schedule table, fee cards, year-wise results, study material and a demo-class booking page.
A school, pre-school or college	Vidya Scholars Academy	Academic programmes, an admission-process timeline, a fee structure table, faculty, campus gallery and an achievements timeline.
Something none of these fit	Blank canvas — all-in-one	Build the exact pages your institute needs — see Start from a blank canvas.

Coaching, tuition and school designs — the Education pill inside the Business Website card.

Keep these ready

Last year's real resultsNames, ranks or percentages — with permission

Faculty photos and qualificationsParents read this before they read anything else

Batch timings and start datesThe single most-asked question on the phone

Fees, or an honest range“Fees on enquiry” loses the parent to whoever answered

Photos of the classroom or campusReal rooms, real students — never stock images

Your first hour, in five steps

Institute infoName, phone, address, hours
Results & facultyThe two trust sections
Courses & batchesWith timings and fees
Demo-class bookingThe real conversion
PublishThen share in your parent groups

Fill your institute details once

Settings → Business Info. Name, phone, WhatsApp, address and office hours flow into the header, footer, contact page and every enquiry message. See Site Settings.

Put results and faculty up before anything else

Open the editor and fill the results and faculty sections with your own — names, ranks, photos, qualifications, years of teaching. If you do not have results to show yet, hide the sectionrather than leave the design's samples in it. A parent who spots a sample name stops reading.

List courses, batches and fees

Each course with what it covers, who it is for, the batch timings and the fee (a range is fine — “₹18,000–₹24,000 per year depending on the batch”). This is the page parents screenshot and forward to each other.

Turn on bookings and call it “Demo class”

Bookings → Settings: set your weekly availability and add your services — a Demo class, a Counselling session, a Campus visit. In the same settings you can rename what customers see (“session”, “class”, “consultation”), and the phone number is verified with a one-time code so the leads are real. See Appointments & bookings.

Publish and share it where parents already are

Press Publish Website, then put the link in your existing parent WhatsApp groups, on your board and in your admission pamphlet. See Publish your site.

Enquiries, and what they cost

An education website has no cart, so there is no per-sale fee. What it produces is enquiries, and on the Free plan each one costs ₹5 from your credits — no enquiry, no charge. Starter is ₹1; Pro and Growth are ₹0.

A month of admissions enquiries on the Free plan

Enquiries and demo bookings received: 120
Charged per enquiry: ₹5
Total platform cost for the month: ₹600
Enrolments from those enquiries (a normal 1 in 8): 15
Cost per enrolment: ₹40
Set it against one term's fee and the decision makes itself: —

Charging fees online is possible but rarely the right first move — most institutes take fees at the desk. If you do want to collect an admission or exam fee by link, see Payment links.

What actually convinces a parent

Do this

Real results with real names and ranks — with the family's permission
Faculty photos with actual qualifications and years taught
Batch timings, start dates and fees in plain numbers
Photos of your own classroom, lab and library
One clear next step on every page: book a demo class

Not this

Stock photos of a foreign campus
“100% selection guaranteed” — nobody believes it and it invites trouble
Leaving the design's sample toppers and sample faculty in place
Hiding fees behind an enquiry form
A form that asks fifteen questions before a parent has decided anything

Example · Deepak, a JEE coaching centre in Kota

Deepak listed 18 real results with ranks, four faculty with their years of teaching, three batches with timings and a fee range — and turned the booking service into “Free demo class”. Enquiries went from a trickle to about 30 a week during admission season, and because the phone number is verified before the form submits, his counsellor stopped calling wrong numbers.

After you are live

You want to…	Read
Work the enquiry list	Contact form inbox · Contacts & leads
Take demo-class bookings and send reminders	Bookings · Notifications
Be found for “coaching near me”	Get found on Google
Answer the same admission questions once	FAQ page
Publish notices, results and articles	Publishing posts
List more than one centre	Stores & Branches
Give your counsellor a login	Add team members
Raise fee receipts	Invoices

Common questions

Can students pay fees on the website?

Yes, though most institutes collect at the desk. The simplest route is a payment link per student — you raise it, they pay by UPI or card, and it marks itself received. See Payment links.

Can I sell books or a test series?

On Elevate Coaching (the preset) yes: Settings → Appearance → What this website does → switch on Sell products online, and a shop, cart and Orders desk appear alongside everything else. The three fixed designs (EduPeak, BrightMinds, Vidya Scholars) have no shop to switch on — take fees and material payments by payment link instead, or build the shop side on the preset. Study material as a download: Selling downloads.

Should I publish students' names and photos?

Only with the family's permission, and for school-age children take it in writing. A rank with a first name and initial is usually enough to be convincing, and it avoids the awkward conversation later.

Can parents see a timetable without calling?

Yes — the batch schedule and timetable sections are part of these designs. Keep them current; an out-of-date timetable costs you more trust than not having one.

Do I need GST?

Many education services are exempt and many institutes are not registered. Without a GSTIN your receipts print as a clean Cash Memo. Ask your CA what applies to you — see GST invoices.