Build a property or vehicle website — real estate, used cars, rentals

Property is a listing-and-lead site; cars and rentals run real engines with their own desks. Which is which, and how to open each one.

9 min readUpdated 21 Oct 2026

In this guide

Property dealers, used-car showrooms, rental fleets and auto-parts shops all sell something big and considered — but they need three very different websites. Property is a listing-and-lead site. A used-car showroom runs a two-way engine — buyers and sellers. A rental fleet runs a live-availability engine with its own desk. This guide tells you which is which and how to open each one. New here? Start at Which design is right for your business.

Is this you?

Property dealer, real-estate agent, builder or PG manager · used-car dealer or showroom · scooter, bike and self-drive car rental · auto garage · auto parts and spares shop.

Three different websites, not one

A brochure-and-lead website

Real estate: Prestige Estates. Listings, an EMI calculator, a locations grid, a RERA badge.
Enquiries land in your Form Inbox; there is no cart and no desk to run.
You qualify and call. The website's job is to make the call happen.

A website that runs an engine

CarDeal: a buyer pipeline, a seller pipeline, inspection reports and a booking advance.
Vehicle Rental: live availability by date and time, licence upload, deposits, and a Rental Desk.
Both add their own dashboard section and their own money rails.

Pick the engine only if you will run it. A property dealer does not need one; a rental fleet cannot work without one.

Pick your design

You run	Start with	Where to find it
Property dealing, real estate, builder, PG	Prestige Estates	Business Website → Real Estate & Travel
Used-car dealership or showroom	CarDeal	The Automotive card
Scooter, bike or self-drive car rental	Vehicle Rental	Business Website → Real Estate & Travel, or search rental
Auto garage or car service	SpeedForce Auto Care	The Automotive card (also under Business Website)
Auto parts and spares, sold online	MarketPulse, Pulse or Cobalt	E-commerce — or a catalogue if you quote rather than sell. See Build an online shop.

Vehicle Rental is a rental engine, not a car-sales design, and CarDeal is the reverse. Renting the same scooter out fifty times needs unit timelines, KYC and deposits; selling one car once needs listings, leads and an advance. They do not substitute for each other.

The Automotive card holds the vehicle designs — a showroom that lists cars and takes buy and sell leads, and a garage that books services.

Keep these ready

Photos of each unit — car, property or vehicleEight honest ones beat twenty artistic ones

Cars: km, year, owners, fuel, transmissionThese are the filters buyers use — a blank field hides the car

Rentals: registration number of every vehicleThe model is what customers see; the registration is what stops a double-booking

Your prices, deposits and advanceRate card by hour/day/week, or your booking advance for a car

Papers: RC, insurance, PUC, permit — or your RERA numberRentals: put the insurance, PUC and permit expiry dates on each vehicle and a notification reaches your phone 7 days before (once notifications are on)

Your first hour, in five steps

Business infoName, phone, address, licence numbers
Add your first unitOne car, property or vehicle, fully filled
Money rulesAdvance, deposit, or none
Your inbound link/sell for cars, availability for rentals
Publish and testBook or enquire on your own site once

Business info and your numbers

Settings → Business Info. Property dealers should put their RERA number where buyers can see it; rental operators their office address and hours, because renters navigate to you.

Add one unit completely

Property: a listing with photos, area, price and locality. Cars: make, model, variant, year, kilometres, fuel, transmission, owners and price — every one of those is a filter, so a blank field removes the car from that filter. Fill the inspection report honestly, including what is not perfect. Rentals: a model with photos, rate card, km allowance and deposit, then at least one vehicle under it with its registration number and odometer — a model with no registration numbers cannot be booked.

Set the money rule for your trade

Cars: set your Booking Amount (₹) in rupees — for example 4999 — under Site Settings → Product Page Settings in the editor (left empty, it is ₹10,000). “Book This Car” then charges exactly that advance, never the car's full price, and the car shows as booked so nobody else can take it. Rentals: choose full payment online, an advance, or reserve-now-pay-at-pickup, and set the security deposit (collected at pickup by default). Property: nothing to set — it is a lead business.

Open the door people come in through

Cars: share yoursite.com/sell on your board, in OLX replies and in your WhatsApp status — sellers answer guided questions with photos and a verified number, so you get a filled form instead of three phone calls. Rentals: your home page search is the door — renters pick pickup and return times and see only what is genuinely free. Property: the enquiry form on every listing.

Publish, then use your own website once

Enquire on your own property listing, or book your own scooter for tomorrow, or book one of your own cars. Two minutes, and it finds the thing you forgot. Cancel it afterwards.

How each one is charged

Website	What the platform charges
Property / real estate	A per-enquiry fee from your Lentlo Credits — ₹5 each on Free, ₹1 on Starter, ₹0 on Pro and Growth. Nothing when nobody enquires, and the same phone number enquiring twice in a day is charged once.
Used-car dealership	A per-enquiry fee on the higher car rate — ₹25 for each buyer or seller enquiry or test-drive request on Free, ₹5 on Starter, ₹0 on Pro and Growth (one charge per phone number per day). Booking advances carry no platform fee and go straight to your own account. Your Plan page always shows the exact number for your site.
Vehicle rental	Priced like an e-commerce store: 2.5% of each confirmed online booking on Free, 1.2% on Starter, 0% on Pro and Growth — worked out without GST and given back if the booking is cancelled. Deposits are never charged a fee, and bookings you enter yourself are never charged.

A ₹6,50,000 car booked online

Car listed at: ₹6,50,000
Your Booking Amount (you set it): ₹4,999
What “Book This Car” actually charges: ₹4,999
The balance is handled the way you already do it — finance, cheque, at the showroom: —

A car is one unit: the moment the advance is paid it shows as booked, and cancelling the booking puts it back.

What actually sells a big-ticket item online

Do this

Real photos of the actual unit, taken today — front, rear, both sides, interior, odometer
A price on the listing; “price on call” loses most buyers before the call
The honest inspection note, including the scratches — one flaw makes the rest believable
Papers and their expiry: RC, insurance, PUC, RERA number
Mark it sold or unavailable the moment it goes

Not this

Manufacturer stock photos of the model instead of the car you have
Hiding accident history — it surfaces at inspection and kills the deal
Leaving sold cars listed to make the stock look bigger
Renting out a vehicle whose registration you never added — availability counts registrations, not models
Taking a deposit with no handover photos; the photos are what settle the argument later

Example · A used-car dealer in Nashik

He put the /sell QR on his showroom board and in his WhatsApp status. Sellers now arrive as a filled form with photos, kilometres and a verified number — so he can say no without wasting a visit, and quote confidently on the ones he wants. When he buys one, he turns the seller lead into a listing rather than typing it again, and the two records stay connected, so he always knows what he paid for the car he is selling.

After you are live

You want to…	Read
Run a used-car showroom day to day	Used-car dealerships
Run a rental fleet — pickups, returns, KYC, deposits	Vehicle rental websites
Work the enquiries	Form inbox · Contacts & leads
Track a sale through finance, RTO and insurance	Case files
Take a booking advance or a balance by link	Payment links · Accept payments
Be found in your city	Get found on Google
Give a salesperson a login without showing your cost prices	Add team members
Sell a vehicle to the highest bidder	Auctions

Common questions

Can a buyer pay for a car online?

They pay the booking advance you set, not the car's price — nobody buys a car in one online click. The balance goes through your usual route. The advance is charged exactly as you set it, whatever the car is listed at.

Can I use one website for selling cars and renting them?

No — they are different engines with different dashboards, money rules and customer flows. Run two websites on the same account; they cost nothing extra to create.

Do renters have to upload a licence?

You decide, but it is strongly worth it: the renter photographs their licence and ID from their phone into an encrypted store only you can open, you approve once, and repeat renters skip it next time. Chauffeur bookings never need it.

Can my staff add listings without seeing what I paid?

Yes. Cost and profit sit behind their own permission, so a sales executive can add and edit cars without ever seeing your purchase price. See Add team members.

I only have one property listing right now. Is a website worth it?

The listing is not the point — being findable is. A property website with your locality, your RERA number and a working enquiry form earns calls that a classifieds post does not, and the listing count grows on its own.