Publishing blog posts
Write posts that answer what customers ask — cover photo, category, tags and the Google title — live on your website the moment you press Publish.
5 min readUpdated 21 Oct 2026
In this guide
Why a small shop should bother
Nobody searches for your shop name until they already know it. They search “how often should an AC be serviced”, “which saree for a summer wedding”, “dog food for a 3-month-old puppy”. A post that answers one of those honestly brings that person to your website, where your products happen to be.
Good post, or not a post?
Writing a post
Open the blog and start a post
Blog in your sidebar (under Marketing) → New Post. The list keeps a running count — Total, Published and Drafts — and the All / Published / Draftbuttons and the search box find an old post fast.
Write the title as a search, not as a headline
“5 best running shoes under ₹3,000” is what someone types. “New arrivals” is what a brochure says. The web address for the post is made from the title automatically — you can shorten it, but do it now rather than after people have started linking to it.
Add a wide cover photo
It appears at the top of the post and on your blog listing, and it is what shows when the link is shared on WhatsApp. The Cover Image box recommends 1200 × 630 pixels (a wide photo), up to 25 MB — drop a photo on it, tap to upload, or choose one from your library. See Media.
Write the body with real headings
The editor takes headings, bold, quotes, bullet points, links, photos and videos, and cleans up anything you paste in from elsewhere. Use headings generously — readers scan on a phone, and so does Google. Six hundred to fifteen hundred words is the comfortable range for most subjects; shorter is fine if the question is small.
Fill the search preview, then publish
The panel beside the editor has two tabs. Settings holds the Excerpt (the short summary on your blog listing), the Category (pick one, or type a new one), the Author, the Tags, the URL Slug and a Featured post switch; SEO holds the Title in Google (up to 60 characters) and Description in Google (up to 160) — what Google shows in its results, so write them for a person deciding whether to tap; both boxes count as you type and stop at the limit, and a Preview draws the result. Left empty, Google gets the post title with your website's name, and the excerpt. Then press Publish — or Save Draft if it is not ready. Editing a published post later, the same button reads Update.
Posts go live when you press Publish (or Update). There is no Update Website step for the blog — publish a post and it is on your website within seconds, listed on your blog page, added to your sitemap and your blog's feed, and sent to search engines. This works once your website itself is published; on a website that is not live yet, posts wait and go out with your first publish. Save it as a draft instead if you are not ready — switching a live post back to a draft takes it off your website.
The small words on every post. “Back to Blog”, “Related Posts” and “Post not found” are set once, on the Blog page in the editor, and every post uses them. (Until 2 Oct 2026 posts ignored them and always showed the plain English words.)
Categories and tags
A category is a broad bucket — Guides, News, Recipes. Tags are the specific topics inside a post — running-shoes, under-3000. Your categories appear as filter buttons at the top of your blog page, so a reader can tap Recipes and see only those posts; tags show at the foot of each post. Categories and tags do not get pages of their own. One category per post and three or four tags is plenty.
Add, rename or delete categories on the blog list page (the categories panel) or type a new one straight into a post's Category box. Deleting a category keeps its posts; they simply have no category.
Sample posts your design came with
Some designs start with a few sample posts so the blog does not look empty. The blog list then shows a Sample posts included box: edit them into your own, or tap Remove all samples to delete every sample post at once — your own posts are not touched. A sample post is kept out of Google and your sitemap; once you change its title or text it becomes your post and is listed like any other.
What to write, when you are stuck
Open your WhatsApp and read the last fifty messages customers sent you. The questions that repeat are your first ten posts, already written in the customer's own words. The reliable shapes:
| Shape | Example for your trade |
|---|---|
| “How to…” | How to store a silk saree through the monsoon |
| “Best … under ₹X” | Best school bags under ₹1,000 |
| “Which one should I buy?” | Inverter AC or normal AC for a Chennai flat |
| A size or measurement guide | How to measure yourself for a blouse |
| “What is in the box” | What comes with the ₹4,200 drill kit |
| Fixing a common problem | Why your mixer smells of burning, and when to worry |
Writing that actually earns visits
Do this
- Answer one question per post, completely
- Use the customer's words in the title — Hinglish spellings included
- Link to the products the post is about; that is the point
- Put a real photo of your own work or product in it
- Update last year's festival post instead of writing a new one
Not this
- Copying a post from another website — Google knows, and so do customers
- “We are excited to announce our new collection” as a post
- Writing twenty thin posts instead of five good ones
- Leaving the cover photo empty — the WhatsApp share looks broken
- Stuffing keywords; it reads badly and no longer works
Example · Faiz, a mobile accessories shop in Bhopal
He wrote four posts, each answering a question he was already typing out on WhatsApp ten times a week — which cable for which phone, why cheap chargers kill batteries, screen guard types, and what his warranty actually covers. Three months later those four posts brought more first-time visitors than his Instagram page, and his chats now start at “is this available in black?” instead of the basics.
If you are not going to write
An empty blog is worse than no blog. Turn off Blog section in Settings → Appearance → What customers see — the blog pages stop being published entirely and the link disappears from your menus. Switching off Enable Blog in the editor's Site Settings does the same. Your posts stay saved for whenever you switch it back on. Details: What customers see.
Running a news website? Do not use the blog for it. News sites have their own News Desk — stories, sections, authors, a ticker, reader passes and an e-paper. See News websites.
Related
| You want to… | Read |
|---|---|
| See whether posts are bringing visitors | Get found on Google · Analytics |
| Answer the repeat questions without writing posts | FAQ page |
| Reuse photos you already uploaded | Media |
| Put the blog link where you want it | Header & Footer |
| Let a writer post without full access | Add team members |
Common questions
Do I have to publish the website after writing a post?
No. Pressing Publish (or Update) is enough — the post goes live on its own, usually within seconds (a minute or two if your website is busy updating), as long as your website itself is published. The Update Website button is for changes you make in the editor, not for the blog.
How often should I post?
Once a month, forever, beats eight posts in one week and nothing after. Consistency is what Google rewards and what readers come back for.
Can I add photos and videos inside a post?
Yes — upload, drag in, or paste a copied image straight into the editor, and paste a YouTube link to embed a video. Keep photos under a couple of megabytes so the post stays quick on mobile data.
Can someone else write for me?
Yes. Add them as a team member with blog access and nothing else — they can write and publish without seeing your orders, money or settings.
Will a blog slow my website down?
No. Posts are separate pages; your home page and shop are untouched. The only thing that ever slows a post is a very large photo, and those are resized for you on upload.
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