AI search: ChatGPT, Gemini and your website

How ready your website is for AI tools, which of them have read it, who may read it, and the facts it states. What helps, and what nobody can promise.

5 min readUpdated 31 Oct 2026

In this guide

People now ask ChatGPT, Gemini and Perplexity what to buy and where to go. The AI search tab on the Grow page shows how easy your website is for these tools to read, which of them have read it, and lets you decide who may read it. Nobody can promise you a place in an AI answer. These are the things that help.

Where to find it

Open Grow in your sidebar, then the AI search tab. How many people these tools sent you is on the Traffic tab.

How ready you are

The score at the top is out of 100, and it is separate from your SEO Score. Each line is something an AI tool needs in order to describe you correctly: what you do and where, your phone number, address and hours, your social pages, answers to customers' questions, real articles, product descriptions, your own address and your Google Business Profile. Lines that need work come first, each with a Fix button.

Your phone, address and hours are read from your live website, so a change shows after your website is published and checked again. Press Check again on the SEO Score tab to read it straight away.

What really helps

Say what you do and where, in plain words

"Fresh Agra petha, made daily, delivered across India" tells an AI tool far more than "Welcome to our website".

Answer the questions customers ask you

People ask AI tools the same things they ask you on the phone. Add a Questions & Answers page and write articles such as "What does a Bhutan trip cost from Siliguri?"

Be known on other websites

AI tools trust what several places say about you. Your Google Business Profile, real reviews, your social pages and listings on directories all count. This is the slowest step and the one that matters most.

What we do not claim. Studies have not found that special files or extra page data make AI tools mention a business more. We keep your website easy to read, because a tool cannot repeat what it cannot read, but no setting here is a ranking trick.

Who has been reading your website

This shows search engines and AI tools reading your pages in the last 30 days, split by what they do it for: search engines, AI answer tools and AI training. Tap a name to see the pages it read most. Could not be read means it asked for a page that was gone or failed, so check those pages if the number keeps rising.

Some bots pretend to be famous crawlers. Where a company publishes its addresses we check them, and pretenders are left out. Where it does not, we have to take the name at its word.

Who may read your website

These switches save at once and change your website's robots.txt, the file well-behaved crawlers follow. Your website updates within a minute. Google and other search engines are not affected by them.

AI answer tools: ChatGPT search, Perplexity and others, which read a page to answer someone and usually link back to you. Turn this off and they cannot mention what is on your website.
AI training: AI companies collecting pages to train their models. There is no link back. Turning this off does not remove you from AI answers.
AI summary file: a plain summary of your website at /llms.txt, written each time you publish. It holds only what your public pages already show. No major AI company has promised to read it, so treat it as a small extra.

Choose one by one lets you allow or block each company's crawler. A crawler that ignores robots.txt is not stopped by this file; the well-known ones follow it.

A members-only website is already hidden from all of them.

Facts about your business

The year you began, the languages you serve customers in, how customers can pay and your Google Maps link go into your website's data for search engines and AI tools. Leave blank anything you do not want to say. Your phone, address and hours come from your usual business details, so you only keep them in one place.

If you sell products you can also state your returns and your usual delivery time and charge. Google can show these beside your products, so they are a promise to your customers: fill in only what you really do. Nothing is said for you if you leave them blank.

Press Save, and your website updates within a minute.