Build a services website — salon, clinic, gym, repairs & more

Is this you?

If a customer's next step is to book you, visit you or ask you a question — rather than put something in a cart — this is your guide. That covers a wide set of trades:

Salon · spa · beauty parlour · bridal makeup · hair replacement and wig studio · hotel, resort and homestay · travel agency and tour operator · astrologer and pandit · clinic · doctor's chamber · dental clinic · physiotherapy · home nursing, patient-care attendants and elder care at home · medical equipment on rent · gym · yoga and fitness studio · personal trainer · photographer · wedding and event planner · AC, electrical, plumbing and appliance repair · handyman and AMC services · welding and fabrication workshop · gates, grills and railings · roofing sheets and sheds · auto garage · freelancer · design or marketing agency · architect · interior designer · builder · chartered accountant and tax consultant · NGO and charity.

Pick your design

Everything here lives under the Business Website card at Create Website. Inside it, the newest designs — the presets — sit near the top of the All list, just after the few flagship designs the gallery floats to the front. Several presets do not appear under any sub-pill, so if you are hunting for one by name, stay on All or type it into the search box.

Create a site → Business Website designs

Keep these ready — it turns an hour into fifteen minutes

Your first hour, in five steps

Bookings — and the advance that ends no-shows

Almost every design and preset in this guide arrives with a /book page already made — you do not create it, you fill it. (Marketing Agency — Modern, Apnapan and Dekhrekh are the exceptions: the agency takes enquiries through its contact form, and the two home-care designs through their care-request form; TripCraft books trips its own way.) Customers pick a service, a date and a time, confirm their mobile number with a one-time code, and the request lands in your Bookings inbox with a one-tap WhatsApp reply.

When no-shows start costing you a chair, a slot or a visit, ask for an advance. Open Bookings → Settings → Advance payment and pick How customers pay: Pay at the visit (nothing online), Full price online, or at the visit, Full price online to confirm, or Part now, the rest at the visit (a % or a fixed ₹). The Online payment switch under it says the same in three words — Off, Optional (they can pay to confirm instantly) or Required (the slot is held about 15 minutes while they pay) — and you can set a different advance for one expensive service without touching the rest. You need a payment gateway or a UPI ID in Settings → Payments first.

Selling is off — until you want it

Every design and preset in this guide starts with online selling switched off, on purpose (Nakshatra, which can sell remedies, and TripCraft, which sells trips, have their own guides). No cart, no checkout, no Products or Orders cluttering your dashboard — because a salon is not a shop, and a menu full of things you never use is a menu you stop reading.

The day you do want to sell something — shampoo at the salon, supplements at the gym, a photo album, an AMC package — open Settings → Appearance → What this website does and switch on Sell products online. The shop, cart, checkout and the Products and Orders menus appear, and your bookings carry on exactly as before. Nothing you have built is disturbed.

Do not take bookings on the website at all? On the salon, clinic, dental, bakery, tuition and the other service designs, Site Settings → Enable Bookings switched off removes the booking page at the next Update Website and hides every “Book now” button that pointed to it. The What this website does card’s Bookings switch, where your site has it, decides first.

Take bookings somewhere else — Setmore, Clinicia, a WhatsApp link? Type that link into Site Settings → Online Booking Link (the bakery’s says Online Ordering Link) and every “Book now” / “Order now” button on the salon, clinic, doctor, dental, auto garage, catering and bakery designs opens it instead of the website’s own booking page. Leave it blank to keep the built-in booking page.

If you chose Forge

Forge keeps each thing your workshop shows in one list in Site Settings, and the website puts it everywhere it belongs — you type it once:

• Your Services — each service has a Group (Gates & Grills, Roofing…). The home page shows them as steel plates, the Services menu shows them with photos, and the Services page groups them with a jump button for each group. A starting price shows only if you type one.
• Your Videos — short phone videos of your work (tall ones look best). Give each aCategory with the same words as a service group and it plays on the home page, on the Videos page under that tab and on the Services page under that group. A video in the category Tips goes to the Workshop Tips row instead.
• Design Book — your gate, grill and railing designs, each with a code like G-101. Customers tap Ask about this design and WhatsApp opens with the code and name already typed.
• Estimator — what a visitor can measure (grill, gate, roof, railing). It draws their size, works out the area and the bars or sheets. It shows a price range only when you type your own rates per square foot; leave the rates empty and it asks them to get the exact price on WhatsApp, with the size already in the message.
• Your Work and Your Clients — jobs you have finished, with photos from the site, and the clients you have permission to name. The Recent Work and Trusted By sections stay hidden until you add the first one.
• Colour Chart and Areas You Serve — the colours you offer and the neighbourhoods you work in (the areas sit on a moving radar around your workshop).
• A page for each video, job and service — every video gets its own page with the whole video and its sound, every job a page with all its photos large, and every service a page with its photos, videos and jobs. The cards link to them, and Google can show them when people search for that work (the website lists your videos for Google too). In Your Videos you can add what a video shows, the service it belongs to and the date of the job; a job takes up to eight photos. Switch any of the three off under Site Settings → Pages for each video, job and service.

The home page also carries eleven more sections. Tap one in the editor to change its words, its list and the colour band it sits on; its eye button hides it. Six of them start with sample words for a fabrication and roofing workshop — read them and change anything that is not true for your work.

• Roof Finder — a dial. The visitor taps what matters most to them (keep the heat out, let daylight in…) and the dial points to the sheet that fits, with its photo and a WhatsApp button. You set the choices and the sheet for each.
• How to Measure — a tab for each kind of job (gate, window grill, roof, staircase, shutter) with a drawing, its measuring lines and your steps. Its WhatsApp button sends the kind of job with blanks for the sizes.
• Compare Materials — your materials side by side, each scored 0 to 5 on four things you name, with a rough cost from ₹ to ₹₹₹₹. The best score in each column is marked. Score only what is true for the materials you fit.
• Layer by Layer — the steps every job goes through (cut, welded, ground, primer, paint, fitted), drawn as a stack of plates that opens as the visitor scrolls.
• Job Spotlight — one job told properly: all its photos, its facts, what the customer asked for and what you built. Type a job's title to choose it; leave it empty and it shows the job with the most photos.
• Photo Wall — the photos of your jobs as one big mosaic, each opening its job's page. It shows 4, 7, 14, 21 or 28 photos so the mosaic never has a gap.
• Repairs — the small jobs you also take, each with a WhatsApp button and a call button.
• Videos by Kind — your videos in tabs by their category. A tab needs two videos.
• Materials We Use — the brands you buy from, on steel nameplates. It stays hidden until you add a brand.
• In Numbers — counters that count what your website shows: jobs, videos, services, designs and areas. You can switch to your own figures — write only figures you can stand behind.
• Ask on WhatsApp — the questions people really ask you. Tapping one opens WhatsApp with the question already typed. It shows only when a WhatsApp number is saved.

The Shop page starts switched off, so a workshop that sells nothing never shows an empty shop. If you also sell materials, add your products, then switch the Shop page on in the editor's page list and press Update Website. The Book a Site Visit page is ready from day one — fill in the times you can visit.

What actually wins the enquiry

A service website is not judged on how modern it looks. It is judged on whether a stranger believes you will turn up, do the work and charge what you said.

After you are live

Common questions