Site Settings — a tour of all six tabs
Business info, payments, appearance, social links, tracking and advanced — six pages in your website's menu, what's in each and what matters first.
Watch 2 short videos5 min readUpdated 9 Oct 2026
In this guide
Getting there
Each section is its own page in that website's menu, so you land straight on the one you want — no hunting through tabs:
- Under Website: Business Info, Appearance, Social & Links
- Under Settings: Payments, Tracking, Advanced
They are also tiles on the Manage page under Everything for this website. Each page has its own Save; changes do not leak between them.
Save stores only what you changed on this page — if the same setting was changed somewhere else after you opened it (another phone, another tab, or Asha), Save says Not saved yet, shows the newest copy and keeps your own changes; press Save again. After every save the page shows the newest copy of all your settings, and says so when another screen had changed one meanwhile. Save & Republish (on a phone the button reads Save & Update) also rebuilds your public pages. Most settings go live on save — republishing is there for the ones baked into the page itself. A yellow Unsaved changes dot warns you before you leave.
1. Business Info — start here
This is the page that matters. What you type here appears everywhere at once.
- Business Name — your header, invoices, WhatsApp messages, page titles.
- Phone Number — the call and WhatsApp buttons across your whole site. Get this right before anything else.
- Email and Address — the contact page, the footer and your invoices.
- Logo and Favicon — the header, and the little icon in a browser tab.
- Business Description for Google — what shows under your name in search results.
- Social share image — the picture that appears when someone shares your link on WhatsApp.
- Site verification — the Google and Meta codes, if you are asked for them.
- Google AdSense — paste your ca-pub- publisher ID and the site publishes everything AdSense checks (the verification tag and ads.txt) plus the ads script; switch Auto ads off to keep only the verification. AdSense needs your own domain.
Change your phone number in one place and it updates the header, footer, contact page, WhatsApp buttons and invoices together. If you had customised one of those separately, your custom version is kept — we do not overwrite a deliberate choice.
2. Payments
Every way you can take money: gateways, UPI QR, cash on delivery with its fee, partial COD, and your minimum order value. Covered fully in Accept payments.
3. Appearance
- What customers see — sits at the top: Add to Cart on product cards, buy buttons on phones, the Track Order link, My Wallet link, “Order Again” hints, the Blog section, WhatsApp shipping updates to customers, the low-stock pill, the price-per-unit line under pack sizes (“₹1600/kg”), out-of-stock products in listings, whether checkout asks for an alternate number on delivery orders, and how product photos meet their frames (shown whole or filling the frame — see Product photos). See visibility toggles. Beside them sits Asha may use free library photos — about the pages Asha builds, not your storefront: off means she uses only your own photos.
- Pause ordering — take a break without going offline.
- Header icons — per device — hide an icon on phones but keep it on computers.
- Colours & fonts — your brand colour and typeface.
- Language and the cookie banner.
Pick a brand colour with real contrast. A pale brand colour makes white button text invisible — we derive a readable text colour for you, but a very light colour still reads weakly on a bright phone outdoors.
4. Social & Links
Every social account and map link your website should point at, in one place: WhatsApp, Instagram, Facebook, YouTube, X and your Google Maps link. What you fill here decides which icons appear — in your header, your footer, the phone menu, your digital business card and the share buttons on your pages.
- WhatsApp is the important one. It powers the chat button on every page and the pre-filled enquiry messages. It must be a real Indian mobile number — a landline cannot receive WhatsApp, and the field tells you if it will not work.
- Your Google Maps link is worth the two minutes: open Maps, find your shop, tap Share, copy the link. It removes every “where exactly are you?” message and powers the Directions button.
- Fill only what you actually use. An icon that opens an empty profile with two posts from 2021 costs you more trust than no icon at all.
These are your website's links. Where they show up is a separate choice — the Header & Footer page decides which appear in the header, the footer and the phone drawer.
5. Tracking
Meta Pixel, Google Analytics, Google Tag Manager, Google Ads and the smaller ad platforms. Paste the ID and nothing else — see Ad tracking. Leave every field empty if you do not run ads; empty means nothing extra is loaded and your site stays faster.
6. Advanced — mostly leave it alone
It also holds GST advanced mode, loyalty defaults, inventory options and a site-name override. Each is documented in its own guide; the custom code boxes are the only ones that can visibly break a page. (The visibility switches used to live here — they moved to Appearance, under “What customers see”.)
What to do on day one
Example · A new shop, in the order that matters
Business name, phone, address, logo. Then Payments: UPI QR at minimum. Then Appearance: your brand colour. That is enough to be open. Tracking, social links and everything in Advanced can wait until you have taken your first ten orders.
Do this
- Fill Business Info completely before you publish
- Use a real address if you have a shop — it helps you appear in local searches
- Upload a square logo; it crops best across every surface
- Save each section before moving to the next
Not this
- Leaving the phone number as a placeholder
- Pasting code into Advanced that you cannot explain
- Filling every social field with a profile you never post to
Common questions
I changed a setting but the site looks the same.
Most settings are live on save. If the change is part of the page itself, use Save & Republish. Then refresh once — phones keep a copy for a minute or two.
Can my staff change settings?
Only if you give them that permission. Settings is behind its own access level — see Team & staff (the menu calls it Team & Staff).
I have several websites. Are settings shared?
No. Every site has its own settings, products, orders and payment methods.
Where do I change my own login details?
Those are account-level, not site-level: Account holds your name, email and billing address.
More in Your account & plan
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