Customer reviews
How customers leave reviews, approve or reply to them, and show them on your shop.
4 min readUpdated 14 Sep 2026
In this guide
How customers leave a review
A customer visits the product page and clicks the stars. They verify by OTP, write the review, optionally upload up to 5 photos, and submit. If their phone matches a paid order for that product, they are marked Verified Buyer automatically.
- 1Find a reviewSearch by customer, product, or words inside the review.
- 2Approve firstNothing shows on your site until you approve it.
Moderating
Open Reviews
Open Reviews from your sidebar (or its tile on the Manage page). The badge beside it counts reviews still pending your approval, and the tabs across the top are All, Pending and Approved.
Approve, reply, or delete
On each review: Approve (makes it visible on the product page), Reply (your reply is shown under the review), Delete (removes it — use for spam / abuse). Replies show your business name as the sender.
Filter by stars or product
Use the star bars down the side, the All Products dropdown and the search box (it looks inside the review text too) to find what you need. Active filters show as chips you can clear with one tap, and the address bar follows them — so you can bookmark a view or send it to a staff member.
Proactively ask for reviews. A few days after Delivered, send a WhatsApp: “Hi [name], hope you’re enjoying the product. A 30-second review on our site would mean the world. Link: [review URL]”. Response rate is typically 20-30%.
Where they show up
- The product page — a star summary near the top and the recent reviews below the details.
- Homepage — some designs include a “What customers say” section.
- /reviews page — a dedicated site-wide reviews page (hidden by default; enable from Pages). Its words are yours: open the Reviews page in the editor to change the heading, the “share your experience” box at the bottom and its button, the small badge at the top, the “All Reviews” filter and the “Verified” tag. Since 2 Oct 2026 the box and button use what you type there on every design — before, a few designs kept their own wording.
Catalogue websites — reviews still need approving
On a catalogue website that shows customer reviews (the Calibre and Cobalt designs), reviews behave exactly as above with one difference worth knowing: there are no orders on a catalogue site, so nothing is ever auto-approved. Every review waits for you. If you have turned reviews on and none are appearing, this page — reachable from your Manage page and your sidebar — is where they are sitting.
Fake reviews?
We don’t allow faking. But you can seed early reviews from real customers by asking friends/family who bought from you. That’s legit. Reviews without a verified order show as “Unverified” — customers can tell.
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