Landing pages — one message, one ask

The page an ad click should land on: one promise, one form, and a fee model priced per lead. Built on the Ignite design.

7 min readUpdated 14 Sep 2026

In this guide

A landing page is a website with one job: turn an ad click into an enquiry. It has one message, one promise and one form — no menu to wander into, no blog, no shop. Ignite is the design built for it, and landing pages are priced their own way: per lead on the Free plan, or a flat year. This guide covers when to use one, how to build it, and what it costs.

When a landing page is the right answer

You are running Google or Meta adsYes — send the click here, never to your homepage

You are launching one product or offerYes — one page, one ask, measurable

You want people to browse your rangeNo — that is a shop or a catalogue

You want to be found on Google organicallyNo — a full website with real pages ranks; a one-pager does not

Do not point an ad at your homepage. A homepage is built to let people explore — a menu, categories, an About link, a blog. Every one of those is an exit. A landing page removes them, which is the whole reason it converts better for the same money.

Build it in five steps

Create a website from the Landing Page card at Create Website and pick Ignite. You get exactly two pages — the campaign page and a Get a Quote page — which is the discipline the format needs.

One promiseThe headline earns the whole page
ProofWhy you, in three points
One formAs few fields as you can live with
Tracking onBefore a rupee of ad spend
Publish and point the adAt this page, not the homepage

Write one headline that makes one promise

Say what you do and for whom, in the words the person typed into Google. “Modular kitchens in Pune, delivered in 30 days” earns the page. “Excellence in interiors” describes nobody.

Give three reasons, not thirty

Three short proofs — a number you can defend, a guarantee you actually honour, a photo of real work. Then a short answer to the two objections you hear on every call. That is the whole middle of the page.

Keep the form short

Name, phone and one qualifying question is usually enough — every extra field costs you completed forms. It lands in your Form Inbox with one-tap WhatsApp and call buttons, so you can reply while they still remember clicking.

Turn on ad tracking before you spend

Settings → Tracking (Manage → Tracking): paste your Meta Pixel ID, your Google Ads conversion snippet, and — strongly recommended — the Meta Conversions API token, so leads are reported from our server even when a browser closes. Without this you are optimising blind. See Ad tracking.

Publish, then point exactly one ad at it

Give the campaign its own share linkso you can tell this page's traffic apart from everything else. Run it for a week before you change anything — a page judged after two days is judged on noise.

What a landing page costs

Landing pages are priced on the thing they produce: leads. On the Free plan each qualified lead costs ₹5 from your credits — no lead, no charge. The one paid plan is flat for a whole year and takes that to zero.

Two ways to pay for the same campaign

Free plan — per lead: ₹5 each
Landing plan — flat, for a year: ₹999
Where the flat year starts winning: about 200 leads a year
Both plans include everything — the plan only changes the fee: —

Your ad spend goes to Google or Meta directly and is never touched by us.

Judge the page on cost per lead, not clicks. Ad spend ÷ leads is the only number that tells you whether to keep going — and it is why the tracking step matters more than the copy.

A live landing page: one promise, one button, and no menu to wander off into — which is exactly why it converts an ad click better than a homepage.

What makes a landing page work

Do this

One promise in the headline, in the customer's own words
A price, a range, or “from ₹X” — vagueness is the biggest leak
Real photos of real work, and a real person's name and number
The form visible without scrolling on a phone
One ask, repeated two or three times down the page

Not this

A menu, a blog link, or anything else that leads away
Fifteen form fields for what is really a first conversation
Stock photos and “industry-leading solutions”
Changing the page every two days — you will never learn anything
Running the ad before tracking is connected

Example · Griha Interiors, Pune

Their ad used to point at the homepage: 900 clicks, 11 enquiries. They built an Ignite page with one headline (“Modular kitchens in Pune, installed in 30 days”), a from-price, four photos of finished kitchens and a three-field form. Same budget the next month: 870 clicks, 46 enquiries. Nothing about the ad changed — only where it landed.

After it is live

You want to…	Read
Count what the ads brought	Ad tracking
Work the leads	Form inbox · Contacts & leads
Measure one poster or one WhatsApp blast separately	Share links
Change the page's blocks	Sections & layout
Put it on your own domain	Connect your domain
Follow up automatically on WhatsApp	WhatsApp automations

Common questions

Can I have a landing page as well as my main website?

Yes, and most owners should. Keep them as two websites on the same account — the main one for people who find you, the landing page for people you pay to reach. Each can have its own address.

Can I run several campaigns from one landing page?

You can, but a page with two promises converts like a page with none. Create a second landing page instead — it costs nothing to create, and you finally learn which offer works.

Will a landing page rank on Google?

Rarely, and that is not its job — it is built for paid clicks. If organic search matters to you, build a full website with real pages and use the Grow page.

Can I take payments on it?

You can turn selling on, but think twice: a page that asks for money and for an enquiry is asking for two things. Collect the enquiry, then send a payment link.

How long before I know if it works?

A week of steady spend, or about a hundred clicks — whichever comes first. Below that you are reading noise. Change one thing at a time after that: the headline first, then the form, then the photos.