Build an online shop — kirana, boutique, jewellery, electronics & more

Every store design runs the same cart and checkout; what differs is the shopfront. Pick yours, add one product properly, and be taking orders in an hour.

9 min readUpdated 14 Sep 2026

In this guide

Kirana, boutique, jewellery, electronics, pharmacy, pet shop, décor, ayurveda, value store — if a customer puts things in a cart and pays you, this is your guide. Choosing a store design is easier than it looks, because every one of them runs the same cart, checkout, payments and orders underneath. What differs is the shopfront: how a big catalogue is browsed, whether there is a category mega-menu, and which trade the copy is written for. Not sure a shop is what you need? Start at Which design is right for your business.

Is this you?

You have things with prices, and you want people to buy them without calling you. Kirana and grocery · supermarket · clothing and boutique · ethnic and bridal wear · jewellery · electronics and mobiles · auto parts · pharmacy and medical store · pet shop · home décor and furniture · ayurveda, herbal and beauty · stationery, toys and gifts · any D2C brand · or a value store with thousands of items.

Selling food you cook? That is a food business. Showing a range and quoting on WhatsApp rather than taking payment? That is a catalogue. Selling to the highest bidder? See Auctions.

Pick your design

All of these live under the E-commerce card at Create New Website, with sub-pills for Grocery & Daily Needs, Fashion & Lifestyle, Electronics & Gadgets, Jewellery & Luxury, Health & Beauty and Specialty. Pick the closest shopfront rather than the perfect one — the colours, photos, words, sections and pages all change afterwards. The Can't see your look? card at the end of the grid explains the three ways to get there; see Create your website.

Your shop	Start with	Why that one
Kirana, grocery, daily needs, quick delivery	QuickMart or FreshBasket	QuickMart is the Instamart-style layout — sticky search (type your own Rotating search words in Site Settings and the search box cycles through them: Search ‘milk’, Search ‘atta’…), +/− counters on the cards, cart-only (no Buy Now), and homepage rows you curate. FreshBasket is the softer farm-fresh look.
Supermarket or department store with many departments	MegaMart	A three-tier mega navigation, flash deals with timers and a dedicated deals page — built for a wide catalogue.
Boutique, ethnic and bridal wear	Vastra Boutique or DesiKart	Handcrafted and bridal collections up front; DesiKart adds combo offers, product drops and a customer-photo gallery.
Fashion, clothing, accessories	Atelier Noor or TrendFlow	Atelier Noor is editorial — a lookbook and a size guide. TrendFlow is the youth-brand version with Shop the Look and flash deals.
Streetwear, urban lifestyle, grooming	StyleHive	Search-first navigation with the deal countdown and coupons that this audience expects.
Jewellery you sell online at fixed prices	Shri Kanakam Jewellers	BIS Hallmark and certification branding, bridal collections and a craftsmanship story. (Prices that change with the metal rate every morning? That is the catalogue instead.)
Electronics, mobiles, multi-category	MarketPulse or Gadget Zone	MarketPulse handles many categories and big lists; Gadget Zone leads with a hero slideshow, a trust strip and combo offers.
Tech and gaming, dark premium look	VoltMart	Dark glassmorphism with a floating nav and its own loyalty coins.
Licensed pharmacy, medical store	Arogya	The pharmacy design: every medicine marked by prescription, your pharmacist checks the prescription before an order is sent, stock by batch and expiry, and a private page where customers send their prescription. See Pharmacy websites.
Health and wellness store (vitamins, personal care)	MedPlus Pharmacy	A health-store look with prescription-upload and pharmacist trust cues on the page — without the prescription check or the Pharmacy Desk.
Pet shop	PawPals Pet Store	Grooming booking and vet consultation sit beside the shop.
Home décor, furniture, kitchen	ShopNest	Nested category navigation for rooms and sub-categories.
Ayurveda, herbal, skincare, beauty	Veda	Warm ivory editorial with a Browse mega-menu built from your own categories — quiet, not flashy.
Ayurveda or herbal wellness where customers ask before they buy	Amrit	Consultation is built in: its own Consultation page (WhatsApp chat, video call, phone and a short request form whose answers arrive in your Leads), a Consult button in the header, a consultation band on the home page and above the footer, and a consultation card on every product page — all set in one place. Mark the products that need a consultation and they wear a “Consult first” tag. A heritage-style header: on computers the logo sits in the centre with your tagline to its left and the menu on its own line under a fine gold rule (or pick logo-left in Site Settings → Header & Nav, where the bottom edge — double gold line with a diamond, scalloped, thin line or soft shadow — is also chosen). It shows a wide logo well: upload a horizontal logo and no separate name text is needed. The two moving strips run slower on phones than on computers, and each has its own speed setting. A grand opening with three arched windows and a film, shop by concern, real review ratings on cards and full-width product photos on phones. Product videos do the selling: add a video to a product and it appears among that product’s photos, joins the “Watch & shop” video rows on the home page, the shop page and other product pages (each with the product’s name, price and an add-to-cart button), and — if you switch it on in Site Settings → Product Card Labels — plays silently on the product’s card. Every short point (under the hero, in How it works, the consultation band, Why shop with us and the row above the footer links) gets a small line drawing picked from its words — or choose the drawing yourself under Picture on that point.
Considered purchases (hearing aids, medical devices)	HearWell	A trust band, shop-by-type cards and a four-step “delivered and fitted at home” timeline — for things people research before buying.
Anything, with an app-like feel	Pulse	Cinematic dark header with full-width search, hero slideshow, bold cards with Add to Cart and Buy Now.
A very large or multi-category value catalogue	ValueKart	App-like mobile shell with a bottom tab bar, bottom-sheet filters built automatically from your catalogue, and an endless two-up feed.
Curated, editorial, mixed range	Aura	Generous whitespace and warm-gold accents — a brand look rather than a bazaar look.
Traditional Indian store, budget-first, referral-led	BazaarNow	Social-commerce design with a share-and-refer programme and COD front and centre.
Luxury or premium brand	LuxeKart	Dark luxury look, bento hero, flash sale countdown and bank offers.
Not sure yet, general purpose	ShopVista, CartWave or SnapCart	Straightforward stores that do everything without a strong opinion. SnapCart leans daily-essentials.

Store designs, grouped by what you sell — here the Grocery & Daily Needs pill inside the E-commerce card.

Selling 250 products or more? Read this first

Past roughly 250 products a shop starts to feel different: endless scrolling, a flood of images, and filters that only see the part of the list already on screen. Seven designs carry the engine built for that — chunked loading, images that wait until they are needed, and search and filters that run across your whole catalogue rather than the visible page:

Pulse · Veda · Amrit · HearWell · ValueKart · QuickMart · MarketPulse.

Under 250 products this makes no practical difference — pick on looks. Above it, starting on one of these seven saves you a migration later. ValueKart is the one purpose-built for the biggest catalogues: it derives its filter set from your own products.

The category mega-menu. Once you nest categories into a tree, most store designs grow a category menu bar across the top automatically. Three draw their own instead — Pulse, HearWell and ValueKart — so you will not see the injected one there, and you do not need it. Details in Categories & shop organisation.

Keep these ready

One product, done properlyName, price, MRP, one clean photo — the rest can wait

Photos on a plain backgroundDaylight near a window beats any filter

What you charge for deliveryOne flat rate is a fine start

Your UPI IDEnough to take money on day one — a gateway can come later

Your GSTIN, if you have oneWithout it your bills print as a clean Cash Memo

Your first hour, in five steps

Business infoName, phone, address
Add one productProperly, not five badly
Take moneyUPI ID and COD
Delivery chargeOne rate, one free-above amount
Publish and test-buyOrder from your own shop once

Fill Business Info once

Settings → Business Info — name, phone, WhatsApp, address, logo. It flows into your header, footer, contact page, order messages and invoices at once. See Site Settings.

Add one product completely

Name, price, MRP (so the strike-through and discount show), one clean photo, a category and stock. That one product teaches you the form; the rest go faster, and you can paste a link from another site or upload a spreadsheet later. See Add & edit products and Import products.

Turn on a way to be paid

Settings → Payments. Your UPI ID alone works from minute one — customers scan, pay and upload the screenshot, you confirm. Add a gateway when you want payments confirmed for you. Keep Cash on Delivery on for your first weeks; it is how most first orders happen in India. See Accept payments.

Set one delivery charge

Shipping → a flat charge and a free-above amount. That is enough to open. Pincode zones, weight slabs and courier partners are all there when you need them — Delivery charges & shipping.

Publish, then buy from your own shop

Place one real order on your own website — through checkout, on your phone. It is the fastest way to find the one thing you forgot, and it takes two minutes. Cancel it afterwards and the stock comes back.

What a sale actually costs you

There is no monthly fee to open and no charge for listing products. On the Free plan the platform takes 2.5% of each online sale from your credits — and nothing at all when you do not sell. Starter is 1.2%; Pro and Growth are 0%, so you keep the whole sale. Your payment gateway charges its own fee separately, as it always would.

A ₹1,000 order on the Free plan

Customer pays: ₹1,000
Platform fee on the sale (2.5% on Free): − ₹25
You keep: ₹975
Taken from your credits after the sale — never added to the customer's bill: —

Orders you type in yourself for a phone, WhatsApp or counter sale carry no platform fee — only orders your customers place on the website do, and a cancelled one refunds its fee automatically. Exact numbers for every plan are in Billing & plans.

Set your free-delivery amount just above your average bill. If people usually spend ₹450, free delivery above ₹499 lifts the basket. Free above ₹300 simply gives away the delivery you were already being paid for.

What makes a stranger press Place Order

Do this

One clear photo per product on a plain background — square framing
MRP filled in, so the discount is visible and honest
Cash on Delivery for the first weeks, then Partial COD if parcels get refused
Delivery time in real days, by area — “2–4 days in Maharashtra, 5–7 elsewhere”
A phone number in the header that somebody actually answers

Not this

WhatsApp-forwarded photos — they arrive already crushed
“Best price”, “100% original” and other claims a stranger cannot check
A shop with three products and eight category tiles
Turning COD off before you have any reviews
Leaving sample products from the design live alongside your own

Example · Rakesh, a kirana store in Indore

Rakesh opened with 40 products, UPI plus COD, ₹40 delivery free above ₹499 — and a WhatsApp status with the link. His first month was 62 orders, of which 9 COD parcels came back refused. He switched on Partial COD at ₹100 up front; refusals dropped to one the following month, and the ₹100 covered the delivery on each of those anyway.

After you are live

You want to…	Read
Run the day's orders	Managing orders
Keep stock honest	Stock & inventory
Organise a growing catalogue	Categories
Book couriers and print labels	Shipping · Address labels
Bring people back	Loyalty points · Coupons · Abandoned carts
Sell on Google and Instagram	Sell on Google · Instagram & WhatsApp
Raise GST bills and keep books	GST invoices · Books & Tax
Give your packing person a login	Add team members

Common questions

Do the different store designs sell differently?

No. Cart, checkout, payments, delivery, coupons, loyalty, invoices and orders are the same engine on every store design. The design changes the shopfront — the layout, the navigation, how a big catalogue is browsed — not what happens when someone buys.

I have 2,000 products. Will my shop be slow?

Not on the seven designs built for it — Pulse, Veda, Amrit, HearWell, ValueKart, QuickMart and MarketPulse — which load in chunks and search across the whole catalogue. On other designs a very large catalogue is heavier to browse, so start on one of those seven if you already know your range is big.

Can I sell services or bookings from a store design?

Yes — bookings sit alongside a shop rather than needing a second website. Several store designs already ship a Book page (PawPals Pet Store, Shri Kanakam Jewellers and MedPlus Pharmacy among them), and the Bookings desk in your dashboard works the same on every design. If yours has no booking page, the blank canvas has selling and bookings as two switches. See Appointments & bookings.

Do I need GST to open a shop?

No. Without a GSTIN your bills print as a clean Cash Memo with no tax columns. Add your GSTIN whenever you register and every bill becomes a proper tax invoice. See GST invoices.

What if I want auctions instead of fixed prices?

Any store can run auctions on a per-product basis — switch a product to Auction and it takes bids instead of going into the cart. Two designs are built around it. See Auctions.