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E-commerce comparison
What a real Indian store pays and gets on LentloSites vs Shopify, Dukaan, Instamojo and Wix — published prices and verifiable facts, side by side, with a worked ₹1 lakh/month example.
Cost at a glance
A store doing ₹1 lakh/month — what each platform costs
Estimated monthly platform cost for the same store, using each provider's published pricing. Payment-gateway charges (~2%, paid to YOUR gateway) apply everywhere and are excluded — except Shopify's own extra 2% fee, which is Shopify-specific.
LentloSites
①- ₹0 fixed — no monthly rent on the Free plan
- a flat 2.5% per sale — only when you sell; 0% on Pro & Growth
- No sales this month? You pay ₹0 — the fee scales with you
- Cancelled & returned orders: fee auto-refunded
Shopify (Basic)
②- ₹1,994/mo subscription + 18% GST (₹359)
- + 2% transaction fee on third-party gateways (₹2,000 at ₹1L) — Shopify Payments is not available in India
- Apps typically ₹3,000–15,000/mo extra, billed in USD
Dukaan (Free)
③- 4.99% per-order service fee on the free plan (₹4,990 at ₹1L)
- Paid plans reduce it to 0.99%, capped ₹200/order
- Now focused on enterprise / USD plans
Instamojo (Free)
④- 5% + ₹3 per transaction on the free plan
- ≈ ₹5,000 + ₹375 on ~125 orders
- Custom domain needs the ₹6,999/yr tier
Wix (eCommerce)
⑤- ₹799–₹1,599/mo plans, 0% Wix fee per sale
- Rent is fixed — a ₹0 sales month still costs the full plan
- GST invoicing & Indian courier workflows: check provider
① LentloSites: 2.5% × ₹1,00,000 = ₹2,500 maximum — orders above ₹0 are capped at ₹0 each, so the real bill is usually lower. Fee applies to the order's net value, excluding GST & shipping.
② Shopify: ₹1,994 Basic (monthly billing) + 18% GST ₹359 + 2% third-party-gateway transaction fee on ₹1,00,000 = ₹2,000. Annual billing lowers the subscription to ₹1,499/mo. Apps not included.
③ Dukaan: 4.99% × ₹1,00,000 on the free plan. ④ Instamojo: 5% × ₹1,00,000 + ₹3 × ~125 orders (assumes ≈ ₹800 average order). ⑤ Wix: plan rent only; Wix charges no per-sale fee.
All third-party figures as published on each provider's public pricing page, July 2026 — please verify current pricing before deciding.
Feature by feature
The detailed comparison
Every underlined LentloSites claim links to the feature page that backs it up. On a phone, each row shows LentloSites first, then the others.
Monthly price
Shopify
₹1,994/mo (₹1,499/mo billed annually) + 18% GST
Dukaan
Free plan available; paid plans are enterprise / USD-focused
Instamojo
Free plan; custom-domain tier ₹6,999/yr
Wix
₹799–₹1,599/mo eCommerce plans
Per-sale fee
Shopify
+2% on third-party gateways (Shopify Payments not available in India)
Dukaan
4.99% on Free; 0.99% on paid
Instamojo
5% + ₹3 per transaction (Free plan)
Wix
0% Wix fee — your gateway's own charges apply
Per-order fee cap
Shopify
No cap published
Dukaan
₹200/order cap on the 0.99% paid tier
Instamojo
No cap published
Wix
n/a — no per-sale platform fee
GST invoicing built-in
Shopify
Not built-in — third-party apps required
Dukaan
Check provider
Instamojo
Check provider
Wix
Check provider
Courier shipping built-in
Shopify
Via third-party apps
Dukaan
Check provider
Instamojo
Check provider
Wix
Check provider
Bookings for service businesses
Shopify
Via third-party apps
Dukaan
Check provider
Instamojo
Check provider
Wix
Check provider
Custom domain on the free tier
Shopify
Paid plans only (₹1,994/mo Basic)
Dukaan
Check provider
Instamojo
No — custom domain is on the ₹6,999/yr tier
Wix
eCommerce plans are paid (₹799+/mo)
Money custody
Shopify
Your gateway account (+2% Shopify transaction fee)
Dukaan
Check provider
Instamojo
Payments are processed via Instamojo (transaction fee applies)
Wix
Your gateway account
App store needed?
Shopify
Yes — apps typically ₹3,000–15,000/mo, billed in USD
Dukaan
Check provider
Instamojo
Check provider
Wix
App market available
Backups
Shopify
Check provider
Dukaan
Check provider
Instamojo
Check provider
Wix
Check provider
| Compare | LentloSitesthat's us | Shopify | Dukaan | Instamojo | Wix |
|---|---|---|---|---|---|
| Monthly price | ₹1,994/mo (₹1,499/mo billed annually) + 18% GST | Free plan available; paid plans are enterprise / USD-focused | Free plan; custom-domain tier ₹6,999/yr | ₹799–₹1,599/mo eCommerce plans | |
| Per-sale fee | +2% on third-party gateways (Shopify Payments not available in India) | 4.99% on Free; 0.99% on paid | 5% + ₹3 per transaction (Free plan) | 0% Wix fee — your gateway's own charges apply | |
| Per-order fee cap | No cap published | ₹200/order cap on the 0.99% paid tier | No cap published | n/a — no per-sale platform fee | |
| GST invoicing built-in | Not built-in — third-party apps required | Check provider | Check provider | Check provider | |
| Courier shipping built-in | Via third-party apps | Check provider | Check provider | Check provider | |
| Bookings for service businesses | Via third-party apps | Check provider | Check provider | Check provider | |
| Custom domain on the free tier | Paid plans only (₹1,994/mo Basic) | Check provider | No — custom domain is on the ₹6,999/yr tier | eCommerce plans are paid (₹799+/mo) | |
| Money custody | Your gateway account (+2% Shopify transaction fee) | Check provider | Payments are processed via Instamojo (transaction fee applies) | Your gateway account | |
| App store needed? | Yes — apps typically ₹3,000–15,000/mo, billed in USD | Check provider | Check provider | App market available | |
| Backups | Check provider | Check provider | Check provider | Check provider |
Fair questions
About this comparison
Is this comparison data current?
It was compiled in July 2026 from each provider's public pricing page. Providers change prices — always verify on their site before deciding. Spot something outdated? Email support@lentlosites.com and we'll correct it promptly.
How does LentloSites make money if the plan is ₹0?
A small fee only when you sell — a flat 2.5% of an order's net value, and 0% on Pro & Growth. Cancelled and returned orders get the fee auto-refunded. Full math on the Pricing page — no hidden charges, and your sales money never passes through us.
Can I import my store from Shopify or another platform?
Yes — we help you move for free: products, images and pages, plus SEO-safe 301 redirects so your Google rankings follow you to the new site. Message us on WhatsApp and a real person plans the move with you.
Why should I trust numbers published by a competitor?
Fair question — that's why every number here is either computed live from our own public rate tables or quoted from the provider's own public pricing page with the date stated. Nothing is estimated except where marked (e.g. order-count assumptions), and we link our claims to feature pages you can verify.
One page per platform
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