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Instamojo vs LentloSites — payment links and stores for Indian sellers
Instamojo started as payment links and grew a store around them; the fee per transaction is the number to watch.
Instamojo is well known to Indian freelancers and small sellers for payment links and a simple e-commerce store. Its free tier costs nothing monthly but charges 5% + ₹3 on every transaction; the ₹6,999/year Starter tier adds a custom domain and premium themes at the same 5% + ₹3; the ₹14,999/year Growth tier lowers the fee to 2% + ₹3 (instamojo.com/pricing, August 2026).
For a shop doing steady sales, 5% per transaction is a lot; and the custom domain, WhatsApp integration and abandoned-cart tools sit behind paid tiers.
LentloSites gives every plan a free custom domain, WhatsApp integration and abandoned-cart recovery, with ₹0 fixed and a capped per-sale fee on Free — and 0% commission on Pro/Growth. Payments settle to your own gateway or UPI ID.
What each one costs
Instamojo's figures are as published on their own page in August 2026 — third-party prices change; verify there before deciding. LentloSites numbers are read live from our pricing catalog.
Instamojo
- Lite: ₹0/year with 5% + ₹3 per transaction; Starter: ₹6,999/year, 5% + ₹3, custom domain linking; Growth: ₹14,999/year, 2% + ₹3, abandoned cart, coupons, WhatsApp integration; Business: ₹2,999/month (instamojo.com/pricing, August 2026).
LentloSites
- Free: ₹0 fixed, 2.5% per sale flat; custom domain, WhatsApp, coupons and abandoned-cart recovery included.
- Starter ₹299/month (1.2%); Pro ₹999/month and Growth ₹2,499/month at 0%.
Side by side, for an Indian business
| Instamojo | LentloSites | |
|---|---|---|
| Free tier fee per transaction | 5% + ₹3 | a flat 2.5% (UPI QR to your own ID: ₹0) |
| Custom domain | From the ₹6,999/year tier | Free on every plan |
| WhatsApp integration | From the ₹14,999/year tier | Every plan |
| Abandoned-cart recovery | From the ₹14,999/year tier | Every plan (WhatsApp nudges) |
| GST invoices | Basic | Rule-46 invoices, GSTR exports, e-invoice ready |
| Courier shipping | Shipping integrations | 4 aggregators with rate comparison; India Post counter-booking |
| Payment links / collect | Core product | Pay links per order and per CRM invoice on your own gateway |
| Bookings for services | — | Built-in booking flow for salons, clinics, tutors… |
| Money custody | Instamojo collects, settles to you | Your gateway/UPI settles to you directly |
Stay with Instamojo if…
- You mainly need payment links and rarely sell from a catalogue.
- You depend on a specific Instamojo integration.
Choose LentloSites if…
- You sell regularly and 5% per transaction hurts.
- You want your own domain, WhatsApp and cart recovery without a yearly tier.
- You want money to settle to your own gateway/UPI, not through a collector.
Moving from Instamojo
Most moves take an afternoon. Old links keep working through URL redirects.
- 1
Export or re-enter products; import by CSV.
- 2
Connect your own gateway (Razorpay/Cashfree/PayU/PhonePe/Easebuzz/Zoho) or just your UPI ID.
- 3
Add redirects for old store links, connect your domain free, publish.
See free migration and URL redirects.
Common questions
Do I need Instamojo to collect payments on LentloSites?
Can I still send payment links?
What is the fee on LentloSites' free plan?
Trademarks belong to their owners. Third-party details are taken from public pages on the date shown and may have changed; this page is our honest reading, not their statement.
See what a LentloSites website does for your business
Website for e-commerce (any product)
Website for clothing store & boutique
Website for kirana & grocery store
Website for electronics & mobile shop
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