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Swiggy & Zomato vs your own restaurant website — not either/or
Aggregators bring discovery and pay for it with your margin. A website of your own keeps the regulars — and the data.
Swiggy and Zomato are how new customers find you: huge audiences, delivery fleets, and a listing that costs nothing up front. For discovery and reach they remain very hard to beat.
The cost is structural. Aggregators charge a commission on every order (they don't publish a single public rate card; restaurants widely report percentages in the high teens to twenties plus GST and optional ads), control the customer relationship — you get an order number, not a phone number — and push discounts that come out of your side. Repeat customers who already know your name still route through the app.
The pragmatic answer is both: keep the aggregators for new customers, and move regulars to your own ordering website — QR on the bill, link on Instagram, WhatsApp status — where UPI/COD/cards settle to your account, LentloSites takes 0% commission on Pro/Growth, and dine-in QR menus and reservations live on the same site.
What each one costs
Swiggy & Zomato's figures are as published on their own page in August 2026 — third-party prices change; verify there before deciding. LentloSites numbers are read live from our pricing catalog.
Swiggy & Zomato
- Commission per order (percentage varies by city, category and contract; not published as a single public rate) plus GST on commission; optional paid ads/visibility; discounts funded largely by the restaurant.
LentloSites
- Free: ₹0 fixed with a flat 2.5% per order; Pro ₹999/month and Growth ₹2,499/month at 0% commission — you deliver yourself or with your own riders.
Side by side, for an Indian business
| Swiggy & Zomato | LentloSites | |
|---|---|---|
| New-customer discovery | Excellent — millions browse the apps | Your own marketing (Google, Instagram, QR on the bill, WhatsApp) |
| Commission | Per order (contract-specific) + GST | 0% on Pro/Growth; a flat 2.5% on Free |
| Customer data | The app's | Yours — name, number, order history |
| Delivery | Aggregator fleet | Your own delivery within your pincodes (or pickup) |
| Dine-in | Not covered | QR menu, table ordering, reservations |
| Payments | Settled by the app on its cycle | UPI/COD/cards to your account directly |
| Menu control | App rules and pushed offers | Your menu, prices and offers |
Stay with Swiggy & Zomato if…
- You need reach in a new area or category and can afford the commission as marketing.
- You have no delivery capacity of your own.
Choose LentloSites if…
- You have regulars who reorder — move them to your own site with a QR on the bill.
- You want dine-in QR ordering, reservations and customer data in one place.
Common questions
Should I leave Swiggy and Zomato?
How do customers find my own site?
Do I need a delivery partner for my own site?
Trademarks belong to their owners. Third-party details are taken from public pages on the date shown and may have changed; this page is our honest reading, not their statement.
See what a LentloSites website does for your business
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