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IndiaMART & Justdial vs your own website — shared leads vs exclusive enquiries
Lead marketplaces sell the same buyer to several sellers. Your own website's enquiry is yours alone.
IndiaMART and Justdial are where a lot of Indian B2B and local-service demand shows up, and their paid packages put you in front of it. For a new business with no web presence, a listing can bring the first calls.
The model is the catch: leads are typically shared with multiple sellers, so every enquiry becomes a price race, and packages are prepaid (commonly a few thousand rupees a month upward) whether or not the leads convert.
Your own website captures the enquiry from a buyer who searched for you or your category and landed on your page — exclusive to you, with name, phone and requirement in your dashboard, follow-up status, WhatsApp in one tap, and quotations/invoices from the free CRM. On LentloSites you pay ₹5 per enquiry on the Free plan and ₹0 fixed; Business Pro at ₹299/month has ₹0 per lead.
What each one costs
IndiaMART & Justdial's figures are as published on their own page in August 2026 — third-party prices change; verify there before deciding. LentloSites numbers are read live from our pricing catalog.
IndiaMART & Justdial
- Prepaid lead/listing packages (monthly/annual; a few thousand rupees a month upward depending on category and city); leads generally shared with multiple sellers; premium placement extra.
LentloSites
- Free: ₹0 fixed, ₹5 per enquiry; Business Pro ₹299/month with ₹0 per lead; enquiries are exclusive to you.
Side by side, for an Indian business
| IndiaMART & Justdial | LentloSites | |
|---|---|---|
| Who else gets the lead | Often several sellers | Only you |
| Cost model | Prepaid packages | ₹0 fixed; ₹5 per enquiry on Free, ₹0 on Business Pro |
| Lead details | Buyer requirement via the platform | Your form fields — phone, requirement, budget, city — in your dashboard |
| Follow-up | Platform inbox | Lead inbox with status + one-tap WhatsApp; quotations & GST invoices from the free CRM |
| Brand | A listing among competitors | Your own site on your own domain |
| Discovery | Their traffic | Google (locality pages), WhatsApp, Instagram, your Google Business Profile |
Stay with IndiaMART & Justdial if…
- You're brand new and need volume today, and your margins absorb shared leads.
- You sell commodity B2B products where the marketplace is the market.
Choose LentloSites if…
- You want exclusive enquiries and a brand of your own.
- You'd rather pay per enquiry than a prepaid package.
Common questions
Can I use both?
How much is an enquiry on LentloSites?
Do I get the buyer's phone number?
Trademarks belong to their owners. Third-party details are taken from public pages on the date shown and may have changed; this page is our honest reading, not their statement.
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