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Pricing/WhatsApp API

₹500 a month,billed yearly.

I already have the API from Meta

Your own Meta API

₹0

for ever

  • Every tool in the hub
  • Offers to 2,000 people a month
  • You + 2 people on the team
Connect my Meta API

Meta's charges are separate and go to Meta.

Set it up for me

Starter, Growth or Business

₹500

a month, billed yearly

  • Continue with Facebook — we finish the rest
  • 14 days free from your first delivered message
  • Your number and account stay yours
Start with Starter

Meta's charges are separate and go to Meta.

I sell this to clients

Agency program

50% off

every client plan, or more

  • The hub under your own brand
  • Client plans at wholesale
  • You set your own price
Ask about the reseller program

Your clients' Meta charges go to their own Meta accounts.

That is Starter: we set up the WhatsApp API with you, on your own number, and you run it from your dashboard. On your own Meta API it is ₹0, for ever.

Meta bills you for messages at Meta's own rate, in rupees, on your own Meta account — we never add a paisa. You pay us only for the software, and only after your first message is delivered.

These plans start soon — until then the WhatsApp hub is free.

A year of Starter

Paid to us once, from Lentlo Credits or online

12 months of software₹5,999

Per message₹0

14 days from your first delivered messageFree

A month₹500

Meta's charges are separate and go to Meta, on your own Meta account.

Every plan, side by side.

How often you pay
Yearly saves half on Starter and 37% on Growth and Business. Prices include GST.
FreeYour own Meta APIYou already have the WhatsApp Business API from Meta, or a developer who set it up.
₹0for everMeta's charges are separate and go to Meta.
  • 1 number
  • You + 2 people
  • Offers to 2,000 people a month
  • 1 sequence
  • AI replies from your own daily Asha answers
  • Help guides
  • Broadcast check within 24 hours
Connect my Meta API
StarterWe set it up with youOne owner, one number. You tap Continue with Facebook and we finish the rest.
₹500₹833₹999a month, billed yearly — ₹5,999a month, billed quarterly — ₹2,499a monthMeta's charges are separate and go to Meta.
  • 1 number
  • You + 2 people
  • Offers to 5,000 people a month
  • 1 sequence
  • 300 AI answers a month
  • Help guides
  • Broadcast check within 24 hours
Start with Starter
GrowthFor a teamFive people answering, more offers and more sequences.
₹1,250₹1,666₹1,999a month, billed yearly — ₹14,999a month, billed quarterly — ₹4,999a monthMeta's charges are separate and go to Meta.
  • 1 number
  • 5 people
  • Offers to 25,000 people a month
  • 10 sequences
  • 2,000 AI answers a month
  • A person to help you
  • Broadcast check within 4 hours
Choose Growth
BusinessThree numbers, any size of teamSeveral branches or numbers, a big team, and help first in the queue.
₹2,500₹3,333₹3,999a month, billed yearly — ₹29,999a month, billed quarterly — ₹9,999a monthMeta's charges are separate and go to Meta.
  • 3 numbers
  • Any number of people
  • No monthly limit on offers
  • Any number of sequences
  • 5,000 AI answers a month
  • Priority help
  • Broadcast check within 2 hours
Choose Business
AgenciesI sell this to clientsYour brand, your clients, your price.
50% offevery client plan, or moreMeta's charges are separate and go to Meta.
  • The WhatsApp hub under your own name
  • Your clients' plans at wholesale
  • You charge what you like
Ask about the reseller program

Starter, Growth and Business are free for 14 days, counted from your first delivered message. Nobody pays for a connection that did not work.

Your account opens with a one-time ₹500 recharge of Lentlo Credits — it stays yours as balance and pays toward your plan. Prices include GST.

Already connected? You keep it free.

Founding Members

Founding Members

Connected your number before these plans began? Everything you use today stays ₹0, for ever, with no new limit. If that ever changes, you hear from us 90 days before.

Everything you use today₹0, for ever

Add only what you need.

For Starter and Growth. Two add-ons cost about the same as moving up a plan.

Another number₹499 a month

One more person₹299 a month

5,000 more offers₹299 a month

More AI answers₹249

The Asha pack: 1,315 answers

Every plan, Free included.

  • Team inbox
  • Meta-approved message layouts
  • Keyword and quick replies
  • 40+ automatic messages from your website and CRM
  • AI replies
  • Broadcasts and sequences
  • STOP in 11 Indian languages
  • What every message cost
What you getFreeStarterGrowthBusiness
Numbers1 number1 number1 number3 numbers
PeopleYou + 2 peopleYou + 2 people5 peopleAny number of people
Offers a month2,000 people a month5,000 people a month25,000 people a monthNo monthly limit on offers
Sequences1 sequence1 sequence10 sequencesAny number of sequences
AI repliesAI replies from your own daily Asha answers300 AI answers a month2,000 AI answers a month5,000 AI answers a month
HelpHelp guidesHelp guidesA person to help youPriority help
Broadcast checkwithin 24 hourswithin 24 hourswithin 4 hourswithin 2 hours
Monthly price₹0₹999₹1,999₹3,999
Yearly price₹0₹5,999₹14,999₹29,999

Every automatic message, at Meta's rate.

They go out from your own number by themselves. Meta charges each one at its own rate, and we add nothing.

When this happensThis goes out, from your numberMeta's charge
WebsiteAn order is placedOrder confirmed, with the items and totalUpdate ₹0.115
WebsiteCash on delivery is chosenPlease confirm your cash-on-delivery orderUpdate ₹0.115
WebsiteThe parcel shipsShipped, with the tracking linkUpdate ₹0.115
WebsiteA payment comes inPayment receivedUpdate ₹0.115
WebsiteAn appointment or a table is bookedBooking confirmed, with the date and timeUpdate ₹0.115
CRMYou raise an invoiceInvoice sent, with the amountUpdate ₹0.115
CRMA payment is overdueA polite reminder with the amount dueUpdate ₹0.115
WebsiteA cart is left at checkoutA reminder to finish the orderOffer ₹0.8631
Show all 45
When this happensThis goes out, from your numberMeta's charge
Orders and payments
You accept the orderOrder accepted, with when to expect itUpdate ₹0.115
An order request comes inWe are checking it — nothing is charged yetUpdate ₹0.115
You turn a request downSorry, we can't take this order — and whyUpdate ₹0.115
You add the delivery chargeThe final bill, with the delivery chargeUpdate ₹0.115
Money is added to a customer's store walletWallet credited, with the new balanceUpdate ₹0.115
The courier or rider sets offOn the way todayUpdate ₹0.115
A pickup order is readyReady to collectUpdate ₹0.115
The order is deliveredDelivered — thank youUpdate ₹0.115
An order is cancelledOrder cancelledUpdate ₹0.115
A few days after deliveryHow was it? With a link to reviewOffer ₹0.8631
You lower the price of an item someone saved or left in a cartThe price dropped, with the linkOffer ₹0.8631
Bookings and tables
A day before, and 3 hours beforeA reminder of the bookingUpdate ₹0.115
You move a bookingThe new date and timeUpdate ₹0.115
A booking is cancelledBooking cancelledUpdate ₹0.115
Auctions
Bidding opens on a watched lotBidding is openUpdate ₹0.115
Someone bids higherYou've been outbid, with a link to bid againUpdate ₹0.115
A watched lot closes within the hourEnding in an hourUpdate ₹0.115
The lot closesYou won — the amount and the link to payUpdate ₹0.115
Rentals
ID photos are still missingDocuments needed before pickupUpdate ₹0.115
3 hours before pickupPickup time, the balance and what to bringUpdate ₹0.115
3 hours before the returnReturn time and the deposit noteUpdate ₹0.115
The return time passesReturn overdueUpdate ₹0.115
The customer extendsThe new return time and the extra chargeUpdate ₹0.115
Extra charges are paidLate, damage or distance charges receivedUpdate ₹0.115
The item comes backReturned and settled, with the deposit refundUpdate ₹0.115
An unpaid booking misses pickupThe booking is releasedUpdate ₹0.115
After the returnHow was the ride?Offer ₹0.8631
Loan files
A loan file moves stageWhere it stands: documents pending, with the lender, sanctioned, disbursed or declinedUpdate ₹0.115
News reader passes
A reader buys a passPass active, with the end dateUpdate ₹0.115
A pass is about to endEnding soon, with the link to renewUpdate ₹0.115
Someone gifts a passA pass as a gift, with when it endsUpdate ₹0.115
Your CRM
A fee, renewal or service plan falls dueDue soon, with the dateUpdate ₹0.115
A customer answers your quotationA follow-up on the quotationUpdate ₹0.115
A job moves stageReport ready, repair done, fitting ready or a site-visit reminderUpdate ₹0.115
A visit is recordedThank you for today's visitUpdate ₹0.115
A regular service is due againIt's time for your next visitOffer ₹0.8631
A regular has not come back in a whileWe haven't seen you in a whileOffer ₹0.8631

Website messages go out once you switch them on; CRM messages go out from a rule you set once. Each one uses a layout Meta has approved.

Work out your month.

Meta's bill is the same whoever you use. What changes is what sits on top of it.

Festival offers, new stock, cart reminders — Meta's “marketing” messages.
Order, delivery, booking and payment messages — Meta's “utility” messages.

Through a reseller at +26%

AiSensy Basic, as published

Meta's charge₹604

Their 26% on every message₹158

Their plan₹1,500

A month₹2,263

Here

The plan your offers need, billed yearly

Meta's charge, to Meta₹604

Added by us₹0

Starter plan, to us₹500

A month₹1,104

Through a reseller at +26% this month costs ₹2,263. Here it is ₹1,104 — ₹604 to Meta and ₹500 to us (Starter, billed yearly; ₹999 month to month). You keep ₹1,158 a month.

Meta's India rates: ₹0.8631 an offer and ₹0.115 an update, before Meta's GST. The reseller line uses AiSensy's published rates (₹1.09 an offer and ₹0.145 an update — 26% above Meta's) and its Basic plan at ₹1,500 a month, before GST. Read on 8 Nov 2026. Our prices include GST.

What everyone in India adds above Meta's bill.

At a growing shop's size and above, no paid plan here costs less. The 20-paise-a-message tools get dearer exactly when your shop does well.

What each provider adds above Meta's own bill, in rupees a month, from their public pages read on 8 Nov 2026. Meta's bill is the same whoever you use. Vendors' prices are before GST; ours include it. “Over the limit” means that plan's monthly offer limit is below the volume; “Not published” means the vendor gives no price at that size.
ProviderSmall shop500 offers + 1,500 updatesGrowing shop3,000 offers + 6,000 updatesBrand20,000 offers + 30,000 updates
Meta directa developer builds and runs everything₹0₹0₹0
BotSpace Free1 person, 5 workflows₹0₹0₹0
LentloSites Freeyour own Meta API, offers to 2,000 a month₹0Over the limitOver the limit
Gupshup self-serve$0.001 a message₹170₹765₹4,250
PayPerWA · ChatMitra Starter₹0.20 a message₹400₹1,800₹10,000
LentloSites Starter, yearlybilled once a year₹500₹500Over the limit
MSG91₹500 a number₹500₹500₹500
LentloSites Starter, monthlymonth to month₹999₹999Over the limit
BotSpace Prorises with engaged contacts₹999₹999Not published
LentloSites Growth, yearlybilled once a year₹1,250₹1,250₹1,250
ChatMitra Pro₹999 + ₹0.20 a message₹1,399₹2,799₹10,999
AiSensy Basic₹1,500 + 26% on every message₹1,658₹2,361₹6,938
LentloSites Business, yearlybilled once a year₹2,500₹2,500₹2,500
ChatMitra Enterprise₹2,499, no message fee₹2,499₹2,499₹2,499
Wati Growth₹2,699 + about 12%₹2,795₹3,188₹5,669
Interakt Growth₹2,799 + about 10%₹2,899₹3,294₹5,749
Gallabox Basic₹2,999 + 15%, 10,000 contacts₹3,090₹3,491₹6,108

Sources, read on 8 Nov 2026: Meta — WhatsApp pricingAiSensyWatiInteraktGallaboxMSG91ChatMitraPayPerWARichAutomate price index (Gupshup, BotSpace)

Questions, in plain words.

Who bills me for what?

Two bills, never mixed. Meta bills you for messages, at Meta's own rate, in rupees, on your own Meta account. We bill you only for the software — a fixed plan, paid from your Lentlo Credits or online, with a GST invoice. Your plan never grows with the number of messages you send.

What happens if I stop paying?

Nothing is held back. You get 14 more days of full use. Then for 30 days you can still read your inbox, and your shop's own order and booking messages keep going out. After that the automatic messages stop. Your number and your WhatsApp account stay yours — move to Starter, or keep using it free as your own Meta API.

Can I take my number with me?

Yes. The WhatsApp account and the number sit on your own Meta business account, not ours. You can connect them anywhere else, any day.

Do you read my chats?

No. Your chats are stored so you and your team can see them in the inbox. If you switch on AI replies, the AI reads a customer's message to write the answer — switch it off any time. Our support team opens your hub only to help you or to keep the service safe, and every visit is recorded.

Why can't I message people who don't know me?

Because WhatsApp switches off numbers that people report, and messages from strangers are what get reported. You can send offers to people who wrote to you, bought, booked or said yes.

How do I get the green tick?

Meta decides who gets the green tick — nobody can buy it for you. Meta looks for a business that is well known: articles about it in the news help.

Can I keep using the WhatsApp Business app?

Not on the same number, today. A number connected to the API stops working in the WhatsApp Business app. Most shops keep their old number on the app and put a new number on the API. We will say here when both can run on one number.

Do I need a card to pay Meta?

No. Meta lets businesses in India pay by UPI before sending, or by a card billed each month. Pick carefully — Meta may not let you change the method later.

What does 14 days free mean?

On Starter, Growth and Business the 14 days start from your first delivered message — not from the day you sign up. If the connection never works, you never pay.

I connected before these plans began. Will you start charging me?

No. You are a Founding Member: everything you use today stays ₹0, for ever, with no new limit. Only things that are new to you — another number, for example — have a price.

Start with Starter. Pay after your first message is delivered.

Start with StarterConnect my own Meta API
Sharma KiranaGlow SalonSpice RouteDr. Mehta ClinicGanesh SweetsPixel MobilesTara BoutiqueAce Coaching
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