Platform & Trust

The Technology Under the Hood

Modern engineering, boring reliability — the same class of tools big tech runs on.

You never need to think about our technology — that's the point. But if you like to know what carries your business: your site is built with Next.js and React, published as static pages, backed by PostgreSQL, with Redis-powered background queues and a dedicated Typesense search engine. Serious tools, maintained for you.

Included on every planNo setup feeWorks on your phone

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Included on every plan Platform & Trust

How it works

What you actually do, step by step — most owners finish this from a phone.

You edit in a modern app

The dashboard and editor are built with Next.js and React — the same framework behind many of the world's biggest sites.

Publishing turns it to stone — the fast kind

On publish, your pages are pre-rendered into static files. Static files can't crash, can't be hacked through a plugin, and load instantly.

Your data sits in PostgreSQL

Products, orders, and customers live in PostgreSQL — the database trusted by banks and governments — backed up every 30 minutes.

Heavy work runs in the background

Image optimization, video compression, and site publishing run in Redis-backed queues, so your dashboard never freezes while the platform works.

Search has its own engine

Product search runs on Typesense, a dedicated search engine — which is why results appear as customers type.

Why it matters for your business

No plugin roulette

Unlike WordPress, there are no third-party plugins to update, patch, or blame — every feature is built in and maintained by one team.

Reliability by architecture

Static storefronts, a battle-tested database, and queued background work mean fewer moving parts where it matters.

You benefit without the burden

Every upgrade to the stack reaches your site automatically — you never run an update or hire a developer.

What's included

The honest, complete list — limits stated where they exist.

Next.js + React application, with storefronts pre-rendered to static pages at publish time
PostgreSQL database with per-business data isolation and 30-minute backups
Redis + queue workers for background jobs — publishing, image and video processing never block your dashboard
Typesense search engine for instant, typo-tolerant product search
Image pipeline: every upload auto-converted to WebP in four responsive sizes
CDN-accelerated static delivery for storefront pages
The owner dashboard installs as an app on your phone — manage orders straight from your home screen
Sites are created only after you finish onboarding — no junk drafts cluttering your account

Common questions

Do I need to understand any of this?

Not at all. This page exists for the curious (and for your techie nephew who asks what your site runs on). Everything here is set up, monitored, and upgraded for you.

How is this different from WordPress?

WordPress sites depend on dozens of third-party plugins that need constant updates and can break or get hacked. Here, every feature — store, payments, GST, shipping — is built into one platform, maintained by one team, and your published site is static files with no plugin surface to attack.

Can customers install my store as an app?

Customer storefronts open instantly in any browser — no install needed, which is honestly how customers prefer to shop. The installable app is the owner dashboard: you can add it to your phone's home screen and run your business like an app.