Growth & Marketing

B2B Member-Group Pricing

Wholesale rates your walk-in customers never see.

Sell to retail and trade from the same store. Create member groups — Wholesale, Dealers, VIP — and give each group its own pricing: a blanket percentage adjustment plus exact per-product overrides. Public visitors see retail prices; logged-in members see their rates. Everything downstream — GST, invoices, coupons — uses the member price automatically.

Included on every planNo setup feeWorks on your phone

Start free — it's included See pricing

Included on every plan Growth & Marketing

Included with

E-commerce Kirana & grocery

How it works

What you actually do, step by step — most owners finish this from a phone.

Create your groups

Set up groups like Wholesale or VIP, each with a blanket price adjustment across your catalog.

Fine-tune per product

Override the exact price for specific products where the blanket rate isn't right.

Assign your customers

Put trade customers into a group. They log in with their phone OTP as usual — no separate B2B portal.

Members see their prices

Once logged in, their prices appear across the store, cart, and checkout — and their orders and GST invoices carry the member price automatically.

Why it matters for your business

One store, two businesses

Retail and wholesale run on the same catalog and the same orders dashboard — no duplicate site to maintain.

Rates stay confidential

Wholesale prices are never in the public page — competitors and retail customers can't discover them, even in the page source.

No manual re-billing

GST, invoices, discounts, and shipping all compute from the member price — a trade order needs zero special handling.

Tamper-proof

The customer's group is resolved from their verified login on the server — prices can't be harvested or spoofed from the browser.

What's included

The honest, complete list — limits stated where they exist.

Unlimited groups, each with a blanket percentage adjustment in either direction
Per-product override prices on top of the blanket rate
Prices apply only after phone-OTP login; anonymous visitors always see retail
The member price flows into the order snapshot — invoices, GST, and reports inherit it automatically
Works alongside coupons and loyalty — discounts apply on the member price
Pairs well with the members-only catalog mode for fully private B2B stores
Off by default — switch it on per site when you're ready

Common questions

Can retail customers see the wholesale price?

No. Member prices are only sent to a customer after they log in and are matched to a group on the server — they're not hidden in the public page, they're simply not there.

Do GST invoices show the right price for a wholesale order?

Yes. The member price is locked into the order at purchase time, so invoices, GST breakdowns, and reports all reflect exactly what was charged.

Can a group's prices be higher than retail instead of lower?

Yes — the adjustment works in both directions, so you can also run premium or priority groups.

See it before you sign up

Open the demo dashboardClick around real sample businesses — orders, products, the works. No sign-up needed.Browse demo websitesReal working demo sites for every business type — open one and try it as a customer.

Also on LentloSites

Product Feeds & Catalog PDF

One catalog, everywhere — Google Shopping feed and a print-ready PDF.

GST-Compliant Invoicing

Every order gets a proper GST invoice — automatically, with zero extra work.

Loyalty Points & Rewards Page

Give points on every order — turn one-time buyers into regulars.

Search Insights

See every word customers search — and choose what they find.

Your Own Customer App

Customers install your store as an app — one link, no app store.

Coupons, Cashback & Flash Deals

Discounts with real controls — so offers grow sales without eating your margin.

More in Growth & MarketingCoupons, loyalty, influencers — the tools big brands use.Explore Growth & Marketing

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B2B Member-Group Pricing is included on every plan

₹0 fixed costs — you pay a small fee only when you earn. All features, even on Free.

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